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CBC/Radio-Canada’s visual identity was first unveiled in 1940, nearly five years after the Crown corporation was founded. The corporate logo has changed a lot since then, evolving along with the public broadcaster and becoming part of its history.
The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, Newfoundland) and a thunderbolt design used to symbolize broadcasting.
CBC/Radio-Canada's logo has changed a lot from its original form, first unveiled in 1940. For many people, the mere sight of a CBC/Radio-Canada logo is enough to remind them of one of many milestones in the public broadcaster's history.
- 1940–1958
- 1958–1974
- 1974–1992
- 1992–Present
The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, the Dominion of Newfoundland) and a thunderbolt design used to symbolize broadcasting.
This logo was also used by Télévision de Radio-Canadaduring the same time period that it was used by CBC Television.
1974–1985
The fourth logo, known internally as "the gem", was designed for the CBC by graphic artist Burton Kramer in December 1974, and it is the most widely recognised symbol of the corporation. The main on-air identification featured the logo kaleidoscopically morphing into its form while radiating outward from the centre of the screen on a blue background. This animated version, which went to air in December 1974, is also known colloquially as "The Exploding Pizza". This logo was originally accompa...
1986–1992
The updated one-colour version of the gem/pizza logo, created by Hubert Tison and Robert Innes, was introduced on January 1, 1986, and it was introduced with a set of computer graphic-generated television idents for CBC. These idents consisted of different background colours corresponding to the time of the day behind a translucent CBC gem logo, accompanied by different arrangements of the CBC's new, orchestrated five-note jingle. The logo was changed to one colour, generally dark blue on whi...
In November 1992, CBC updated its logo design to make it simpler and more red (or white on a red background). The new logo design, created by Swiss-Canadian design firm Gottschalk+Ash, reduces the number of geometric sections in the logo to 13 instead of the previous logo's 25, and the "C" in the centre of the logo became a simple red circle. It is...
Jan 11, 2021 · The original CBC logo was designed by École des Beaux Arts student Hortense Binette and used between 1940 to 1958. It featured a map of Canada with CBC written across, and a thunderbolt in a V shape to symbolize broadcasting.
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Jun 13, 2024 · 1940 – 1958. It all started with a circle and a map of Canada. This variation of the logo was suggested by Hortense Binette, a student at the École des Beaux-Arts. The Dominion of Newfoundland later joined them. As a result, the debut emblem looked like a globe divided into two parts.
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Nov 18, 2021 · The history of the CBC logo begins with Hortense Binette, an École des Beaux-Arts student who, in 1940, won $30 for her design submission. The colourful 1966 logo, designed by Hubert Tison, “mark [ed] the network’s progressing transition from black-and-white to colour television”, beautifully illustrated through the metaphor of a butterfly.
