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Apr 16, 2023 · The changes to the regulations have resulted in Liberty Media’s F1 finally convincing the Volkswagen Audi Group to commit to entering Formula 1, with Audi teaming up with Sauber for a factory...
Jan 24, 2024 · The transformation of Formula 1 by Liberty Media has been nothing short of radical, turning a traditional motorsport into a contemporary phenomenon. This overhaul has brought about significant changes, injecting new life and a modern twist into the sport.
Jan 23, 2022 · But with Ecclestone so famously uncompromising in his vision for what Formula 1 should be, his departure after Liberty Media’s $8 billion takeover of Formula 1 opened the door to a raft of changes in the sport, from how races are broadcast, to pre-race pageantry and how prize money is allocated between the competing teams.
Dec 16, 2022 · Liberty Media's goal is simple: to turn Formula 1 into an entertainment brand and bring it back to the success it deserves. The first step in this direction was the creation of the company's first real marketing division, absent under Ecclestone's management.
Liberty Media Corporation and Delta Topco, the parent company of Formula 1 announced today that Liberty Media has completed its previously announced acquisition of F1, the iconic global motorsports business, from a consortium of sellers.
Sep 22, 2021 · One of the first things that Liberty Media did when it announced the $4.4 billion (£3.3 billion) acquisition of Formula 1 from Delta Topco was to begin appointing a new senior team. One...
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Oct 6, 2021 · Liberty Media's grand plans for Formula 1 were complicated by the pandemic, but its task of recasting the sport has advanced over its first five years.