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- Mark's (known as La Ouérasse and L'Équipeur since 1990 in Quebec) is a Canadian clothing and footwear retailer specializing in casual and industrial wear.
en.wikipedia.org/wiki/Mark's
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Mark's (known as La Ouérasse and L'Équipeur since 1990 in Quebec) is a Canadian clothing and footwear retailer specializing in casual and industrial wear. Beginning in 1977 as Mark's Work Wearhouse in Calgary, Alberta, it evolved from an industrial accessories dealer to a men and women's casual and industrial wear retailer.
Mark's is a member of the Canadian Tire Group of Companies. For more information, please visit https://corp.canadiantire.ca/ Mark’s; All things simple.
Mark's, Formerly Known As Mark's Work Wearhouse, Is Canada's Top Apparel And Workwear Destination. Shop Men’s And Women’s Jeans, Shoes, Shirts, Jackets And More.
- 2180 Yonge Street, Toronto, Ontario, M4P2V8
- (800) 387-8803
- Thriving Through A Rebrand and Acquisition
- On Knowing Canadians
- On Preferred Channels
- How Digital Feeds Into Brick and Mortar
- The Future For Mark’s
Any company that’s been around as long as Mark’s is bound to run into massive shifts—not just in the marketplace, but in their own company offerings. Marks has gone through not just a rebrand, but also an acquisition under massive Canadian Tire Corporation, a retail company that sells everything from, tires to toys. And through it all, Mark’s has t...
Canadians might have a reputation for being mild-mannered and relaxed, but that doesn’t mean they’re easily impressed by bland marketing campaigns. It’s those subtle culture-related quirks that require skill to tease out in an ad campaign. Every quarter, Mark’s sends out a survey to Canadians asking about their perception of the brand. They then in...
Just like a pair of their durable jeans, Mark’s marketing strategy isn’t one-size-fits-all. Mark’s works on both traditional and digital channels, and tailor-create a strategy with the help of creative external agencies and their in-house team. Their increasing focus on digital means they’ve built relationships with both Google and Facebook. Like m...
Within the last 2-3 years (and much more over the last 2 years) Mark’s has focused on their digital expansion; particularly their ecommerce site, which is growing by about 75% this year compared to last year. But the most interesting part of their ecommerce and online strategy is the fact that it isn’t their bottom-of-the-funnel channel. The online...
Remember that entrepreneurial spirit we mentioned earlier? It’s the lifeblood of the company, and the main goal of the Mark’s team is ensuring they keep up on the pulse of their customers—including their preferences in technology. “Innovation is one of our mantras,” Lui agrees. “We’re constantly looking at technology and how we can adopt those in o...
May 21, 2012 · Mark Blumes founded Mark’s Work Wearhouse in 1977 after being fired from the Hudson’s Bay on account of his anti-establishment tendencies and frustrations with what he saw as his employer’s mishandling of its work-wear department (“He was not a ‘corporate guy,’” says Moe, wryly).
- Jaelyn Molyneux
Mark’s provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and...
Sep 7, 2023 · Retailer Mark’s, under the Canadian Tire Corporation umbrella, is launching two new brand concepts – industrial-exclusive retail destinations called Mark’s WorkPro and L’Equipeur Pro.
