Search results
Feb 24, 2021 · Worldwide: Airbnb has announced the launch of its “Made Possible by Hosts” global advertising campaign aimed to expand its community and attract more hosts back to its platform, many of whom were left disillusioned by the company’s handling of refunds in the early stages of the pandemic.
May 10, 2021 · A schmaltzy new ad campaign, “Made Possible by Hosts,” reflects the company’s post-IPO marketing blitz to win them back. Of course, there is subtext for regulators, too.
May 1, 2024 · Brian Chesky discussed Airbnb's new 'Icons' category, which aims to offer immersive experiences. Chesky talked about the potential for a paid membership program and the integration of AI into ...
Feb 10, 2022 · In this first ad push since the start of the COVID-19 crisis, Airbnb is promoting its original positioning: Unique experiences, magical connections with local hosts, a community of hosts and guests. Airbnb’s IPO has shown that its brand has value and a global appeal.
Feb 28, 2022 · Made Possible By Hosts. Conceptualization. In the campaign kick-off video, Airbnb CEO Brian Chesky shared that the vacation rental company originally started conceptualizing the campaign in the ‘traditional’ way: fleshing out a script, hiring directors, paid actors, and high-quality production studios. But considering the state of the world ...
May 15, 2024 · This week, Airbnb’s co-founder and CEO Brian Chesky sat down to discuss the company’s new Icons initiative and how Airbnb plans to surprisingly pivot their business in the next year. Chesky...
People also ask
Is Chesky overpromising to Skift?
What is the focus of Airbnb's ad campaign?
How did Airbnb start a campaign?
Why is Airbnb launching a'made possible by hosts' campaign?
May 3, 2023 · What are Brian Chesky's views on the potential for Airbnb Experiences? What role does Brian Chesky see for AI in improving Airbnb's customer service? How did the pandemic impact Airbnb's core...
