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      • Sugar at that time was literally becoming "flavour of the month" in the media, so with his recent experience of improved health he embarked on an experiment using himself as a lab-rat and filmed what would become That Sugar Film. Over 60 days, Gameau consumed 40 teaspoons of sugar a day — all hidden in processed, so-called healthy foods.
      www.abc.net.au/news/2016-09-05/that-sugar-film-filmmaker-shares-health-message/7811230
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  2. THAT SUGAR FILM is one man’s journey to discover the bitter truth about sugar. Damon Gameau embarks on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived as “healthy.”

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    At the time, there was a lot of press starting to emerge about sugar, but the camps were very divided. Some used words like ‘toxic’ and ‘poisonous’ while others cried ‘essential for energy’. With talk of babies now frequenting our conversations, no doubt inspired by the hand-holding strolls through the IKEA labyrinth, I thought the only way to find...

    But there needed to be something to grab the audience’s attention. That hook came in aisle 5 of my local supermarket when I decided to properly read some labels and discovered that BBQ sauce, hoisin sauce and sweet chilli sauce all had more sugar in them per serve than chocolate sauce. What if I could eat my 40 teaspoons of sugar a day by only cons...

    It’s fair to say there was a spike in interest when I put on three kilograms in just 12 days. But the real alarm sounded when I had developed fatty liver disease after just 18 days. I remember calling the film’s producer from the blood clinic and telling him my results. All I heard was a delighted squeal from the other end and the words “Brilliant!...

    I also got a sneak peek under the veil of the food and sugar industry matrix. I learnt how we all have a ‘bliss point’ for sugar, which is the optimal amount of sweetness in a food that the companies spend millions striving for. I learnt about the manipulation of science that goes on to protect the enormous profits from sugar. I saw the horrible im...

    The sugar film and book have both been out in Australia for three months now and the response has been overwhelming. We recently became the highest-grossing Australian documentary of all time and the cinemas have been full of children. This has been the most heart-warming aspect and we have been able to develop a full curriculum study guide based o...

    Educating people about the impact of sugar is important as World Cancer Research Fund International’s analysis of worldwide research shows strong evidence that being overweight or obese increases the risk of 10 cancers – and is why the organisation has produced a policy brief to help governments curb global sugar consumption.

    Our intention was always to make the film fun and accessible so the whole family could enjoy it. It is full of animations and special FX and cameos from the likes of Stephen Fry, so it can be seen by those people that would not normally watch a food documentary. And that’s the whole point; I think the residents of many affluent suburbs around the w...

  3. Feb 27, 2015 · In this latest instalment of food self-experimentation, Australian actor Damon Gameau set out to eat food containing the equivalent of 40 teaspoons (about 160 grams) of sugar every day for 60...

  4. Damon Gameau embarks on a unique experiment to document the effects of a high sugar diet on a healthy body, by committing himself to a 60-day diet of "low fat" foods with hidden sugars.

    • Sandra Beeston
  5. The film follows Gameau's experiment on himself, changing from his normal diet containing no refined sugar to a 'health-conscious' diet low in fat but high in sugar, equivalent to 160 grams (40 tsp) of sugar per day.

  6. It all started when actor Damon Gameau set out to test a theory that ‘low-fatfoods were doing more harm than good, and were in fact contributing to a crisis in public health.

  7. One of Australia’s most successful docos, it unveiled the secret world of hidden sugar lurking innocuously in our foods, nudging audiences towards better eating by revealing the effects of a sugar-rich diet on Gameau and roping in celebrity guests like Hugh Jackman and Stephen Fry to deliver the science bits in an eminently palatable fashion.