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The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
The Trade Desk is the fastest growing demand-side platform — offering agencies and advertisers best-in-class technology to manage digital campaigns.
Sep 3, 2024 · Our demand-side platform (DSP) enables brands and agencies to improve campaign performance by combining AI-led decision-making with access to industry-leading open marketplaces for cross-device audience data, premium inventory, and objective measurement solutions. learn more.
- Unpacking The Technology
- Solid Results
- Just The Beginning
To understand programmatic advertising, let's start with the traditional model of advertising for marketers. Once limited to a few options of television, newspapers, and magazines, marketers that wanted to reach a broad audience would work under contract to display the ads, reaching most audiences from a "mud on the wall" approach. As media channel...
Trade Desk delivered second-quarter revenue in 2019 of $159.9 million, a year-over-year increase of 42%. Earnings per share increased 37% year over year; the company has beaten estimates on every quarter for over two years. What separates The Trade Desk from many competitors is within the financials. Positive cash flow over the trailing twelve mont...
As the advertising market is quickly converting from analog to programmatic, investors will regret missing an opportunity to capitalize on this industry shift. Growth in programmatic advertising in 2019 is expected to reach $60 billion per a report by eMarketer. By 2021, spending is expected to reach $81 billion within the United States alone. The ...
Supercharge your digital campaigns and reach audiences everywhere with the world's leading independent demand side platform (DSP). Let's get started.
The Trade Desk, a leading programmatic advertising platform, has revolutionized the way advertisers approach media buying. With its robust set of features and tools, it offers unparalleled opportunities for brands to reach their target audiences effectively.
Mar 19, 2024 · Key Points. The Trade Desk's R&D strategy propels the company forward, with game-changing platform revamps every two to three years. Ambitious R&D spending keeps The Trade Desk at the...
