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Apr 12, 2022 · Closing off — There is no doubt that Myntra has revolutionized the online fashion industry in India. Revamp, reinvent and diversify. That has been their three-point mantra all along.
- Shreya Kashyap
Mar 10, 2024 · A look at what sets apart fashion and lifestyle online marketplace Myntra that houses over 23 lakh styles from 6000 national and international brands
- Shewill: Ethnic Wear in All Its Glory
- Ami Jewellery: Adorned in Comfort
- River of Design: Trending Shades of Denim
Staying true to its name, SheWill, founded by Kashyap Bhatiya, his sister and fiancé, is on a mission to instill a go-getter attitude in its consumers. The women's ethnic wear brand was launched in early 2021 and started selling on Myntra in the same year. "We want to empower women and take them to greater heights," says Kashyap. SheWill is a part ...
Back in 1998, long before Ami Jewellery existed, Zaveri Pearls was involved in the wholesale pearl business. At a time when retail wasn't as strong, and imitation jewellery wasn't available, Jigar Zaveri, Founder of Zaveri Pearls, decided to start a retail business. They began by selling at well-known hotels during weekends, and owing to unbelievab...
Chanpreet, the Founder & Director of River of Design (ROD) had a 50-year-old ancestral textile business in Delhi, specialising in lycra, before foraying into the apparel business. In late 2019, Chanpreet along with his cousin Gurupreet launched River of Design and created a category that specialises in denim for women. This includes everything in t...
Jun 23, 2024 · Myntra, India’s foremost e-commerce giant, has made waves in the online fashion industry with its cutting-edge marketing strategies. In this case study, we will delve into the various aspects of Myntra’s marketing strategy that have propelled it to the top of the online fashion space.
May 8, 2024 · Why It's Worth The Buy I very firmly believe that every woman needs a trusty pencil skirt in her formal closet, especially for those days when try as you might, you just aren't able to put together an enviable OOTD for work.
Mar 29, 2024 · The online retailer also attributed growth to geographical expansion into non-metro cities, differentiated offerings for the emerging Gen-Z and expanding offerings for the evolving need of its customers.
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Dec 1, 2023 · One of Myntra's standout innovations is the Myntra Cross Border program, a tech-enabled solution providing live access to global fashion trends. This B2B2C cross-border e-commerce platform allows Indian consumers to choose and order products from international catalogs, overcoming logistical challenges faced by fast fashion brands.
