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- The bitten apple logo was designed to make the apple distinctive from other fruit. The logo was also intended to differentiate Apple from other hard-edged tech companies and signifies ‘biting into all the knowledge users would get out of this computer’ (according to a 2018 interview Rob Janoff gave with Forbes).
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Why is there a bite in the Apple logo?
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Jul 13, 2022 · There are many popular theories about Apple's iconic logo, but the original designer behind the image has revealed the real story behind the rainbow and bite.
Jul 1, 2022 · The popular theory that Apple’s logo is an homage to Alan Turing is false. One of the commonly circulated explanations for Apple’s half-bitten logo concerns the British mathematician Alan...
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Jul 3, 2022 · Most notably, why does the Apple have a bite taken out of it. There are plenty of theories, including one linked to the British mathematician Alan Turing, who played a crucial role in cracking ...
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To develop the company's early branding, Apple Computer, Inc. hired the Regis McKenna ad agency in 1977 (with a relationship that began in 1976). McKenna himself assigned the task of designing Apple's logo to Rob Janoff, a graphic designer who worked for the firm.
According to a 2018 interview with Forbes, Janoff described the unique thematic opportunity provided by the contrast between a machine and a natural piece of fruit. "I just wanted to make the computer easy and fun to be around," he said, and he thought including the approachable image of an apple fruit was a must.
While designing the Apple logo, Janoff created the iconic silhouette of an apple in a form very close to what we're all familiar with today. In the process, he added a bite mark to make it obvious that the fruit depicted in the logo is an apple and not another fruit with a similar silhouette---like a cherry, for example.
Not only does the bite mark imply that the shape represents a fruit you'd typically take a bite out of while eating (as Apples are commonly eaten), but it also gives the apple shape a sense of scale. If you assume the bite came from an adult human mouth, the fruit is too large to be a cherry.
Janoff says the bite mark has no deeper symbolic meaning, and that he was unaware of the computer term "byte" while designing the logo. (Also, it has nothing to do with Alan Turing.)
Further playing off the bite mark, Janoff nestled the curvature of the lowercase "A" in the original Apple logotype into the negative space of the apple shape itself. Today, the original lowercase "apple" logotype is long gone, but a similar curvature remains.
Let's have a bit of fun. If we assume that the bite mark in the modern Apple logo came from an adult human mouth, we can actually estimate the size of the apple depicted in the logo. This proves nothing useful, but in a world exclusive, How-To Geek can now reveal the size of the official Apple apple.
To get the size of the fruit, we need to know how big the bite mark is, and to do that, we need to know the size of a portion of a typical dental arch. A 2005 study found that the average width between first premolars in American adults was about 36.55 mm (if you average the results from men and women together). That's about 1.43 inches.
If we use that measurement to estimate the size of the apple, we come up with an apple width of about 3.05" (77.56 mm) across its widest part. According to Wikipedia, Apple growers aim to produce an apple that is 2.75" to 3.74" in diameter due to market preferences. So 3.05" is definitely within the range of an apple.
While this is just a silly exercise, it also shows that while developing the Apple logo, Janoff possibly bit into an apple and measured it to make sure the bite mark was the correct scale for a typical apple. A delicious stroke of genius!
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Jan 1, 2024 · Officially, the bite in the Apple logo is there for scale and recognition. It differentiates the apple from other round fruits. Unofficially, it has taken on symbolic meanings like innovation and curiosity. These interpretations, while not intended, add to the logo’s mystique and appeal.
Apr 8, 2024 · The Apple logo is widely recognized around the world, but its half-bitten appearance has led to numerous misconceptions and speculations. In this section, we will debunk some of the most common myths associated with the logo and shed light on the real reasons behind its design.
Turing’s sad death, either an accident or a suicide, could be symbolized by the logo’s missing bite and pride-flag-like appearance, but in reality, the mathematician had nothing to do with the...
