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- In 1958, the original logo was altered to meet television standards. Jean-Paul Boileau decided to maintain a simple representation of the geographical map. In 1966, CBC/Radio-Canada introduced a new logo to coincide with the advent of colour TV.
site-cbc.radio-canada.ca/site/75e/75th/memory-bank/our-logo.shtml
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In 1966, CBC/Radio-Canada introduced a new logo to coincide with the advent of colour TV. The rainbow butterfly and accompanying tagline “A CBC Colour Presentation” would become ingrained in the minds of TV viewers witnessing this historic shift to colour.
- 1940–1958
- 1958–1974
- 1974–1992
- 1992–Present
The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, the Dominion of Newfoundland) and a thunderbolt design used to symbolize broadcasting.
This logo was also used by Télévision de Radio-Canadaduring the same time period that it was used by CBC Television.
1974–1985
The fourth logo, known internally as "the gem", was designed for the CBC by graphic artist Burton Kramer in December 1974, and it is the most widely recognised symbol of the corporation. The main on-air identification featured the logo kaleidoscopically morphing into its form while radiating outward from the centre of the screen on a blue background. This animated version, which went to air in December 1974, is also known colloquially as "The Exploding Pizza". This logo was originally accompa...
1986–1992
The updated one-colour version of the gem/pizza logo, created by Hubert Tison and Robert Innes, was introduced on January 1, 1986, and it was introduced with a set of computer graphic-generated television idents for CBC. These idents consisted of different background colours corresponding to the time of the day behind a translucent CBC gem logo, accompanied by different arrangements of the CBC's new, orchestrated five-note jingle. The logo was changed to one colour, generally dark blue on whi...
In November 1992, CBC updated its logo design to make it simpler and more red (or white on a red background). The new logo design, created by Swiss-Canadian design firm Gottschalk+Ash, reduces the number of geometric sections in the logo to 13 instead of the previous logo's 25, and the "C" in the centre of the logo became a simple red circle. It is...
Jan 25, 2020 · Burton Kramer is a Canadian design pioneer who, most famously, created the 1974 CBC logo — lovingly known to many as the 'exploding pizza.'
In 1966, CBC/Radio-Canada introduced a new logo to coincide with the advent of colour TV. The rainbow butterfly and accompanying tagline “A CBC Colour Presentation” would become ingrained in the minds of TV viewers witnessing this historic shift to colour.
Jun 13, 2024 · The CBC logo changed in 1986 to a single color, typically dark blue on white or white on dark blue. This simplified design created a consistent and recognizable brand image. Even before 1986, print ads and most television promos had used a single-color version of the logo since 1974.
- November 2, 1936
- cbc.radio-canada.ca
- Ottawa, Ontario, Canada
Retro revival: CBC's changing logo through the years. CBC's logo has been an ever evolving and sometimes controversial corporate stamp. Stylized maps framed by lightning bolts, a...
Jan 11, 2021 · The original CBC logo was designed by École des Beaux Arts student Hortense Binette and used between 1940 to 1958. It featured a map of Canada with CBC written across, and a thunderbolt in a V shape to symbolize broadcasting.
