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   Who is Rocawear?

   • If you were a fan of hip hop in the late 90s and early to mid-noughties, then Rocawear will need no introduction. Items from the fashion label, co-founded by rapper Jay-Z, were as common a sight in music videos as groups of scantily-clad ladies popping bottles of Cristal in a hot tub.

   How Jay-Z Built Rocawear, The Hip Hop Fashion Line Worth More Than …

   www.thesportsman.com/style/how-jay-z-built-rocawear-the-hip-hop-fashion-line-worth-more-than-half-a-billion

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   How did Rocawear become famous?

   • Showing up on the runways in Milan, New York, London and Paris, ROCAWEAR introduced a new, casual glamour with a streetwise sensibility. They didn’t just sell clothes, they sold an image—and the brand took off, becoming one of the hottest in 90s fashion and an international sensation. The rest, as they say, is history.

   About – Rocawear

   rocawear.com/about/

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   What happened to Rocawear?

   • Rocawear blew up across the United States, then the world. It was a brand that was deemed an uninvestable venture by other big fashion brands but what they saw as a miss, Jay-Z saw as a golden opportunity, one that started with a simple idea and became a global seven-figure business that altered how hip hop and fashion collide forever.

   How Jay-Z Built Rocawear, The Hip Hop Fashion Line Worth More Than …

   www.thesportsman.com/style/how-jay-z-built-rocawear-the-hip-hop-fashion-line-worth-more-than-half-a-billion

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   Is Rocawear a hip-hop brand?

   • While Rocawear might not be as big as it was back in its heyday, its influence in the world of hip-hop fashion is undeniable. In 2019, the brand launched a new collection to mark its 20th anniversary. The collection is comprised of accessories, footwear, t-shirts, and sweatsuits – all featuring the iconic Rocawear logo.

   Rocawear's Impact on Hip-Hop Fashion: Jay-Z's Cultural Legacy - Bleu …

   bleumag.com/fashion/jay-z-rocawear-hip-hop-fashion-legacy/

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   What makes Rocawear unique?

   • Private jets, yachts, and penthouse suites were part of it, but so was community, goodwill, and never forgetting your roots. Each was equally important and at the core of the ROCAWEAR brand. Style, music, the high life, sex appeal: ROCAWEAR didn’t need to hold a focus group to get the pulse on these.

   About – Rocawear

   rocawear.com/about/

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   What does Rocawear sell?

   • Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

   Rocawear - Wikipedia

   en.wikipedia.org/wiki/Rocawear

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2. rocawear.com › aboutAbout - Rocawear

   rocawear.com › about

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   Showing up on the runways in Milan, New York, London and Paris, ROCAWEAR introduced a new, casual glamour with a streetwise sensibility. They didn’t just sell clothes, they sold an image—and the brand took off, becoming one of the hottest in 90s fashion and an international sensation.

3. en.wikipedia.org › wiki › RocawearRocawear - Wikipedia

   en.wikipedia.org › wiki › Rocawear

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   Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. [1] The brand has had annual sales of $700 million.

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5. vintageclothingguides.com › brand-history › theThe History of Rocawear | Vintage Clothing Guides

   vintageclothingguides.com › brand-history › the

   Rocawear was established by recognizing opportunities in the hip hop fashion landscape, utilizing celebrity endorsements and strategic marketing techniques. The brand's evolution embraced streetwear trends, making a notable cultural impact and connecting profoundly with urban youth.

6. rocawear.comRocawear

   rocawear.com

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   Rocawear offers casual glamour with a streetwise sensibility, becoming an international sensation in 90s fashion.

7. www.thesportsman.com › style › how-jay-z-builtHow Jay-Z Built Rocawear, The Hip Hop Fashion Line Worth More ...

   www.thesportsman.com › style › how-jay-z-built

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   Dec 4, 2020 · Items from the fashion label, co-founded by rapper Jay-Z, were as common a sight in music videos as groups of scantily-clad ladies popping bottles of Cristal in a hot tub. For the unnaccustomed though, Rocawear is quite simply the most profitable brand in hip hop history.

8. bleumag.com › fashion › jay-z-rocawear-hip-hopRocawear's Impact on Hip-Hop Fashion: Jay-Z's Cultural Legacy

   bleumag.com › fashion › jay-z-rocawear-hip-hop

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   Oct 18, 2023 · Rocawear: How Jay-Z's Hip-Hop Fashion Brand Redefined Streetwear. Explore the influential legacy of Jay-Z's Rocawear and its pivotal role in shaping hip-hop fashion. Discover the brand's rise and cultural significance.

9. vintageclothingguides.com › tags-labels › how-toHow to tell if Rocawear is vintage | Vintage Clothing Guides

   vintageclothingguides.com › tags-labels › how-to

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   Rocawear, a brand founded by hip-hop mogul Jay-Z in 1999, quickly became a significant name in streetwear fashion. Over the years, its logo has undergone subtle but notable changes that can help in identifying the era of a particular piece. Here’s how the Rocawear logo has evolved.