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- A Text-to-Win SMS campaign is a promotional contest where participants enter by texting a keyword to a designated short code or phone number. It’s a simple, mobile-friendly way for businesses to engage their audience and allow participants to win prizes like discounts, gift cards, or exclusive offers.
blog.protexting.com/2024/09/how-to-run-a-text-to-win-sms-campaign/How to Run a Text-to-Win SMS Campaign? - blog.protexting.com
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What is a text to win SMS contest?
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What is text to win?
What is text sweepstakes messaging & how does it work?
3 days ago · What Is a Text-to-Win Contest? A Text-to-Win contest is an effective and easy way for businesses to engage their customers. In this type of contest, customers enter by sending a specific keyword via a text message to an sms short code or a toll-free number.
- Chris Brisson
- (888) 493-6020
- 1045 E. Atlantic Ave Ste 202, Delray Beach, 33483, FL
- help@callloop.com
- Before Starting Your Campaign, Ask Yourself These Three Questions…
- Find Your Target Audience
- Method of Entry – Text to Join
- Choosing Your Text to Join Keyword
- Create Your Text Message Follow-Up & Auto-Reply Response
- Promoting Your Text to Join Contest
- After The Contest
- Conclusion
1. Does this make sense for my company?
Businesses that offer a consumer product will often have better results because their products tend to solve personal problems or meet internal desires. Often their current marketing is better suited to engaging your target audience. If your business is B2B, making your SMS contest a success can be more of a challenge due to the nature of your product or service. Don’t worry, if you think outside the box, anything can be accomplished. Think of Coca-Cola vs. commercial tax software. Which one...
2. Can we provide a great incentive or prize?
A strong incentive is one of the most crucial elements of the planning process. One thing to think about is that picking an extremely low-value prize will stymie your results and can cause a campaign to fail. The incentive you choose should resonate with your target audience. It should get people excited about joining your contest. The incentive does not have to be some expensive grand prize; it could be a discount. Furthermore, if a customer opts into your SMS contest, you could reward that...
3. Are we going to put 100% into this campaign?
An SMS contest that is not properly promoted will fall flat on its face. You can’t set it up and expect it to get great results by itself. If you want a highly effective campaign, it will require you to put in your full effort. Plan properly and, more importantly, execute all aspects of the campaign. Nothing is worse than putting in the time and effort to build a campaign that fails because you didn’t go the extra mile. Next, we will talk about how to find your targets.
Who are you trying to reach?
Who is your target? Maybe its location-based or gender-based. If you have been marketing your business for any time at all, then this step is probably a “no-brainer”. You likely already have your target audience dialled in. For instance, if you sell golf products, then it’s clear your target is going to be people interested in golf, likely middle-aged, and living within a certain radius of local clubs. Here is a list to think about when you are finding your audience: 1. Age 2. Location 3. Gen...
Set Your Goals
First, you must sort out the primary goals of the campaign. What do you want to get out of it? Doing so will help you build a strategy, craft your messages, and determine your follow-up sequence. Outlining your objectives and setting achievable goals is your first step. Here are some goals to think about during your planning: 1. Lead Generation 2. Raise Brand Awareness 3. Drip Content 4. Increase Sales 5. Heighten Event Attendance 6. Build Social Media Presence To begin planning your SMS cont...
Should the contest entries be registered via text-to-join or a web form? If you are promoting your contest online, then a webform probably makes the most sense. If you are promoting your contest where you are in front of a crowd or engaging mobile foot traffic like at a trade show, then text to join might be your best option. Or it may be both. Jus...
Don’t overthink this step. The KISS method is the best rule here. Use something short and sweet, like a brand or product name. Avoid a generic term like “save” or personal names like “James” We have instructions on setting this up in VIPTap. From the VIPTAP dashboard, create a new campaign, select either a landing page or website widget as the form...
Keep the wording of the text as brief as possible. Many other text platforms have character restrictions, which limits the amount you can say. Detailed explanations will either get cut off or sent in multiple obnoxious messages, causing them to be ignored altogether. By the way, VIPTap doesn’t limit the number of characters per message, but if they...
Create Awesome Images
It’s no mistake that most contest promotion ads are eye-catching. If you are planning to promote your contest with social media posts, then you need awesome images. Using a great-looking prize image means that more people will want to share it. If it sucks, then people won’t give it another thought, will not share it or even consider joining. So be sure to use graphics that grab the attention of your target audience and make them say, “I want to win that.” Don’t ignore this. It’s too simple t...
Picking the winners
Picking random winners is super simple. You can just use a free tool like Miniwebtool. With it, you can copy and paste a list of names exported from your group of subscribers and generate random winners. It’s not the only method out there, but whatever you use, be sure to state what method you are using to pick the winners in your official rules.
Notifying The Winner
Now that winners have been chosen, it’s best that you notify the winners in a timely manner after the campaign ends. You also want to be sure that you use the notification method stated in your official rules. In our experience, following up with both a text message and an email is optimal. If you still don’t get a response, then you can call and leave a message. While a phone call to notify the winners may be more personal, it’s not recommended. People tend to screen their phone calls, and c...
Thank the Participants
Ok, so you notified the winners. What’s next? Thank all the people who participated by giving them a special offer, driving some sales in the process. It’s best if you use some scarcity such as a time limit to respond to the offer. Create an SMS coupon and send out a broadcast messageto them all with a link to your site or an expiring coupon to drive you more sales.
I hope this special report gave you a full understanding of how to create, run, and successfully manage your SMS contest. Now it’s up to you to get startedby following the steps outlined in this report to start seeing the results you want.
Text to win is a term used for sweepstakes or contests that are run entirely through text messaging. People enter text to win contests by texting a special keyword to a 5 or 6 digit number called a short code. Text sweepstakes have become increasingly popular as people are plugged into their mobile devices more than ever before.
Mar 2, 2022 · Text to Win (T2W) is a contest where people can join by sending a text message. The competition can be run through any phone, such as a landline or mobile phone, but most commonly, it is conducted through SMS or Short Message Service.
Aug 17, 2019 · What Is a Text-to-Win Contest? Text message sweepstakes are a powerful tool for businesses to engage customers in contests. No hassle, no complicated enrollment, and no going to a physical location. All you need is a phone. Let’s assume the keyword is “CONTEST.”
6 days ago · A Text-to-Win SMS campaign is a promotional contest where participants enter by texting a keyword to a designated short code or phone number. It’s a simple, mobile-friendly way for businesses to engage their audience and allow participants to win prizes like discounts, gift cards, or exclusive offers.
Text sweepstakes messaging (also known as text to win campaigns) allows businesses to run contests where contacts text in keywords in order to enter to win a prize.
