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White Castle is an American regional hamburger restaurant chain with about 345 locations across 13 states, with its greatest presence in the Midwest and New York metropolitan area. [ 6 ] Founded on September 13, 1921, in Wichita, Kansas, White Castle has been generally credited as the world's first fast-food hamburger chain. [ 2 ]
Jun 16, 2024 · June 16, 2024 by Ethan Wilson. In tracing the roots of one of America’s most iconic hamburger chains, we journey back to the early 1920s, a pivotal period that witnessed the birth of White Castle – the pioneer of fast food and the enduring slider. Unveiling the origins of the first White Castle unveils a captivating tale of innovation ...
Oct 27, 2016 · Photo: White Castle. When Anderson started flipping burgers in Wichita, KS in 1921, he created the industry standard low-cost, fast prep burgers’ on-demand business model. The end result was a ...
In 1921, Billy Ingram launched a family-owned business with $700 and an idea, selling five-cent, small, square hamburgers so easy to eat, they were dubbed Sliders and sold by the sack. In 2014, Time® Magazine declared our iconic Original Slider® the most influential burger of all time. Today our family-owned business sells the same humble ...
- White Castle’s Beginning
- Looking For Growth
- White Castle: Selling Hamburgers
- White Castle Introduced Restaurant Coupons
- More Innovations
- White Castle Marketing
Walt Anderson (1880-1963) was the cook behind the counter of the earliest White Castle restaurant. Anderson had been running food stands in Wichita since 1916 when he opened his first diner in a converted streetcar. As he developed his preparation methods, he found that starting with a mound of fresh beef and then pressing it into a flat square and...
Anderson’s operations were doing well, but he shared with Ingram the fact that there was still resistance by some to eating ground beef because of unsanitary aspects of the meat business that were exposed by Upton Sinclair’s book, The Jungle(1906). To counter this, Ingram suggested a new style of restaurant. Drawing inspiration from the castle-like...
Ingram seemed to have a “marketing gene” as he continually implemented new ways to market White Castle. In the first few years when there was still public sentiment that ground beef wasn’t healthy, Ingram hired a nutritional expert to speak to women’s groups about the health benefits of hamburger. Despite that, there were still many who were prepar...
The company pioneered the first use of the restaurant newspaper coupons. In information provided by the School of Business at Emporia State University, the first coupon ran in a paper in St. Louis on June 3, 1932. It offered a carryout order of five hamburgers for ten cents. (Hamburgers then were a nickel so that was a great offer; probably anythin...
White Castle was the first to apply the assembly line method to the work going on in the kitchen. Walt Anderson, the original cook, realized the restaurants needed a uniform system of burger-making so that there was standardization across the chain. He also prepared a manual for food preparation and guidelines for employee cleanliness and appearanc...
The entire hamburger industry owes White Castle a “thanks” for creating National Hamburger Month in 1992. Every year when the month of May rolls around, places that sell hamburgers come up with new promotions to entice the public. For White Castle’s 80thanniversary in 2001 they began the Cravers’ Hall of Fame. Cravers are inducted annually based on...
Jul 14, 2015 · White Castle may have survived in the fast food industry for nearly 100 years, but the nation’s original burger chain was never even supposed to be. In fact, co-founder Billy Ingram – whose ...
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White Castle. White Castle was the world's original fast-food restaurant chain. From humble beginnings in Wichita, Kansas, White Castle grew into a large-scale multi-state operation that was copied by innumerable competitors. It all began when Walter Anderson, a short-order cook, developed a process in 1916 for making the lowly regarded ...
