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Communication is absolutely crucial during a rebranding project. 2. YOU MAY LOSE A FEW CUSTOMERS. If a proper rebranding strategy is not built and implemented in the right way, you risk losing some of your existing customers. Unfortunately, even if you do everything right, there is still a possibility that you could lose customers.
Aug 9, 2021 · Yes, bad PR was on the list for good reasons to rebrand, however if there’s really bad PR, a rebrand won’t help. In fact, it can do more damage since it can often appear like a band-aid solution. Instead, if there’s a serious public relations crisis it’s better to address the problem head on and seek solutions to remedy the poor publicity before thinking about changing the company name.
Apr 2, 2024 · Brand Perception: Increased brand awareness by 43% and brand recognition by 38% after rebranding. (Brand24) 72% of consumers believe that a rebrand can make a company appear more innovative. (Lucidpress study) 65% of consumers are more likely to try a product or service from a company that has rebranded.
3. Mastercard. Mastercard’s iconic logo features two overlapping red and orange circles, and the company wisely decided to keep this distinctive aspect of its logo when rebranding. Because the geometric shapes instantly call to mind the Mastercard brand, the company decided to drop the wording from its logo.
Sep 18, 2013 · The rebranding helped PDI better communicate its identity as a leading brand in the fight against preventable infections, which cause nearly 100,000 deaths in the U.S. per year, through its ...
Sep 27, 2021 · How to rebrand your youtube channel: If you're looking to rebrand your YouTube channel, then first you need to yourself 5 questions. Rebranding is the easy p...
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May 20, 2024 · Website. Every rebrand requires changes to your website. From typography and iconography to updated messaging and logos, make sure your brand is consistent and telling the story you want. If you’re conducting a full rebrand, you’ll likely need to migrate your existing website content to your new domain.
