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  1. Dec 29, 2021 · Kevin Goetz, founder and CEO of Screen Engine/ASI, has co-authored 'Audience-ology,' about film market research, figuring out how to fix a nearly finished film before audiences ever get to see the ...

  2. Kevin Goetz is a master in aiding in this effort, as this book so entertainingly reveals.” —Tom Rothman, Chairman, Sony Pictures Entertainment Motion Picture Group “So much of what we do as filmmakers revolves around providing maximum impact and wish fulfillment for our target audience.

  3. Ben Stiller, Actor, Writer, and Producer. Kevin Goetz is greatly respected by some of the biggest names in Hollywood. His experience and expertise in audience preview testing are unrivaled, and he has helped many filmmakers fine-tune their films to be the very best they can be. In his book, Audience•ology, readers can learn more about the ...

  4. Kevin Goetz. Producer: They Crawl Beneath. Kevin Goetz is the founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing serving the majority of film, television, and streaming studios. He has been at the center of what Hollywood calls the 'movie research' industry for more than three decades. Kevin wrote his first book published by Simon & Schuster ...

  5. May 15, 2024 · Kevin Goetz. Don't Kill the Messenger, hosted by movie and entertainment research expert Kevin Goetz, brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood. Kevin covers a broad range of topics including the business of movies, film history, breaking into the business ...

  6. D on’t Kill the Messenger with Movie Research Expert Kevin Goetz, brings his book Audience•ology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood. On the first and third Wednesday of each month, a new episode is released featuring an interview with a prominent filmmaker, studio executive, or ...

  7. Nov 30, 2021 · Kevin Goetz is a master in aiding in this effort, as this book so entertainingly reveals.” Tom Rothman , Chairman, Sony Pictures Entertainment Motion Picture Group “When I screen my movies, they are bad.