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May 16, 2022 · Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs ...
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Sep 13, 2023 · Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users - mostly younger women - to discover and review beauty and health products that can be hard to find in China. This represents an amazing opportunity for global brands to build their ...
Mar 8, 2022 · Xiaohongshu's primarily young, affluent users have spent $23 million through the app to date, according to Sensor Tower data shared with Insider. As of end February, some $1.1 million was spent in ...
Jul 7, 2023 · Xiaohongshu, commonly known as RED or “Little Red Book,” is a prominent Chinese social media platform that has gained popularity among young, cosmopolitan users.With its unique combination of features resembling Pinterest and Instagram, Xiaohongshu has become a lifestyle hub that connects millions of cosmopolitan users with shared passions and interests.
May 29, 2023 · Luxury brands have earned a good reputation in the Xiaohongshu community thanks to young users who authentically and vividly share their experiences. Taking advantage of the growing interest in art exhibitions on the platform, Dior launched the “Dior and Art” hashtag to entice users to attend its offline shows and fully immerse themselves in the brand’s culture.
