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Sarah Nettinga. Sarah Nettinga has an extensive twenty year career as a Brand Marketing and Communication Executive in the entertainment and sports businesses.
- Sponsors Were Quick to Get on Board For "Talladega Nights"
- NBA Opening Up Asset Options For Sports Betting Sponsorships
- MLB Fills CMO Role For First Time Since 2016
- Player Cam Videos Giving NFL Team Sponsors Added Exposure
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- SBJ's Faces & Places Set to Return! Send in Your Photos
“Talladega Nights” rolled into theaters 15 years ago this month, and for Sarah Nettinga, the NASCAR-themed racing comedy and its catchphrases still resonate, writes SBJ's David Bourne. At the time, Nettinga was managing director of film, TV and music entertainment for NASCAR. As with the sport in real life, the film provided the mother of all platf...
The NBA will loosen restrictions on team sports betting sponsorships next season, allowing them to drive value in the white-hot category while stoking fan engagement coming off a season of playing in mostly empty arenas, reports SBJ's John Lombardo and Bill King. The significant shift in strategy gives casinos and sports betting operators an array ...
MLB has hired former Marriott marketing chief Karin Timpone as Exec VP & CMO, reports SBJ's John Ourand. Timpone, who reports to MLB Chief Operations & Strategy Officer Chris Marinak, started today. She becomes the first MLB exec to hold the CMO title since Jacqueline Parkes left the league in 2016following a 21-year run. Timpone will work with MLB...
Many NFL teams are getting more creative with content creation during training camps, and some material that has resonated is coming simply by turning on a camera and getting player reaction. Social media data measurement firm Zoomph notes 12 teams have attempted such efforts so far, with three teams using sponsor tie-ins. Those teams are seeing 10...
The Rockets have a multiyear pact with blockchain platform Socios.com, which includes signage at Toyota Center and a presence on the Rockets' social media accounts, notes SBJ's Austin Karp. Socios...
As sports returns to full capacity at venues and sports business events resume in-person, SBJ's popular feature Faces & Places feature will reappear in the coming weeks. Please send high-resolution photos of your conferences, parties, product launches and facility openings showcasing the people and personalities at the event. Photos can be sent to ...
Aug 19, 2022 · It didn't take Sarah Nettinga — the managing director of media and entertainment marketing for NASCAR at the time — long to realize that this was the cast and crew NASCAR had been waiting...
Aug 19, 2021 · Sarah Nettinga was doing back-to-school shopping for her daughter a couple of weeks ago when she came across a T-shirt design sold by an online retailer.
Experience: Storybrooke Consulting · Education: USC Annenberg School of Communication · Location: Los Angeles Metropolitan Area · 500+ connections on LinkedIn. View Sarah Nettinga’s profile...
- 500+
- 1.9K
- USC Annenberg School of Communication
Sarah Nettinga is known for Talladega Nights: The Ballad of Ricky Bobby (2006), Herbie Fully Loaded (2005) and NASCAR Drivers: 360 (2004).
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