The Interpublic Group of Companies
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Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.
Initiative is a media agency that helps brands create Fame and Flow through culture and customer journeys. Learn how they use Fame & Flow™ to orchestrate a brand's entire consumer experience with examples like Nike, Amazon, Merck and more.
Initiative is an American media planning and buying agency that is part of IPG Mediabrands, the media buying arm of multinational holding company Interpublic Group of Companies. Initiative's roots date back to 1970. The company is based in New York, NY, with additional offices worldwide.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media...
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Mar 12, 2023 · Initiative doesn’t just chase new accounts; it also nurtures and expands existing ones while leaning into frameworks like Fame and Flow, making it Adweek’s 2023 Global Media Agency of the...
Jun 27, 2022 · CBC, Canada’s national public broadcaster, and Initiative, an IPG Mediabrands agency, have finalized a new agreement for Initiative to continue to serve as CBC’s media buying agency of record.
