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The New York Times Best Sellers are up-to-date and authoritative lists of the most popular books in the United States, based on sales in the past week, including fiction, non-fiction,...
- Why Every “Bestseller List” Is Always A Lie
- Why (Most) Authors Are Better Off Not Trying For Bestseller Lists
- The Prerequisites For A Bestseller Campaign
- What’s The Tradeoff of Going For A Bestseller List?
- Why These Tradeoffs Hurt (Most) Authors
- Who Should Try For A Bestselling Book?
- Why Try For It? For Most Authors, It’S Usually About Status
- How to Get on Every Bestseller List
- Velocity of Sales Is Key
- Reporting Sales Is Key
Simply put: every bestseller list is a lie because no bestseller list measures the best selling books. Let me repeat that, so you can grasp the gravity of what it means: Every single list is either measuring a limited number of sales in a few places, or far worse, it’s a curated list and a small group of people are deciding what to put on their lis...
Right now, you might be thinking, “OK, even if it is all true, being a bestselling author is still a goal of mine and I want it, so I’m still going to try for it.“ OK, that’s fine. I’m not telling you it can’t be a goal. But before you decide to go for it anyway, you need to be aware of two things: 1. How hard it is to do, and the tradeoffs involve...
Goals trade off in all aspects of life. You can’t have pizza and Mexican food and Italian food for dinner. You have to pick one. Goals for your book act the same way. You can’t get everything; you have to focus on one or two goals. This is especially true for bestseller lists. In order to even have a chance at getting on the New York TimesBest Sell...
The tradeoffs of going for a bestseller list: 1. There’s no guarantee you get a publishing deal: It’s a huge amount of effort to find an agent to represent you to a traditional publisher, and it’s very hard to do a good book proposal that will appeal to a publisher, and then you have to get offered a book deal—which in this day and age, you will no...
Simply put, these tradeoffs are not worth it for most authors. At Scribe, most of the authors we work with are not professional writers. They’re C-level executives, entrepreneurs, consultants, coaches, speakers, and other types of successful people for whom their book is not the end goal—a book is a way to reach another goal. Their book will help t...
All this being said, it does make a lot of sense for professional writers to focus on bestseller lists. Professional writers look at bestseller lists as a necessary evil in their industry, because they do confer status and help them gain credibility. So they get a smart long term plan to hit them, work the steps, and then once they’ve been on a few...
The people we see who are most obsessed with bestseller lists are the authors who view it as a status marker that they can reach that will make people see them differently, and thus feel differently about themselves. For these authors, striving for a bestseller list is about making them feel important. There is no real business reason. The unstated...
Now—if you have decided to ignore my advice—I will describe the rules of every bestseller list and how to get your book on them. Before I get into the major bestseller lists and their particular rules, there are two principles that apply to all of them; 1) velocity of sales, and 2) reporting.
In this case, velocity of sales is defined as “amount of book sales within a specific period.” That is the key concept you must understand for bestseller lists: it’s not how many books you sell, it’s how many you sell in a given time. The timeframe changes depending on this list, but the more velocity of sales you create—meaning, the more sales you...
Not all book sales “count” for all lists, because there is no list that actually measures all book sales from all outlets. In the purest sense, there is no such thing as a “real” bestseller list. Each list has their own method of counting sales, and each list only counts a fraction of places that books are sold. Amazon only counts books sold on Ama...
Jul 1, 2015 · It spent 51 weeks on the New York Times' bestseller list and, according to some reports, sold 1 million copies. Neither the Trump campaign nor the book’s publisher got back to us, so we...
Sep 26, 2017 · “The Times’s best-seller lists are based on a detailed analysis of book sales from a wide range of retailers who provide us with specific and confidential context of their sales each week,” a New York Times spokesperson told Vox.
Sep 12, 2021 · The New York Times Best Sellers are up-to-date and authoritative lists of the most popular books in the United States, based on sales in the past week, including fiction, non-fiction,...
It reached number 1 on The New York Times Best Seller list, stayed there for 13 weeks, and altogether held a position on the list for 48 weeks. Trump cited it as one of his proudest accomplishments and his second-favorite book after the Bible.
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Dec 9, 2022 · Over the years, what's known in the industry as “the list” has come to comprise eleven weekly and seven monthly lists, covering paperbacks, audiobooks, and e-books (combined with print sales),...
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