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Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15, 635–650. https:// https://doi.org/10.1086/266350. Abstract.
- Carl I. Hovland, Walter Weiss
- 1951
In one of the studies reported by Hovland, Lumsdaine and Shef- field, the effects of a communication were studied without reference to the source of the items comprising the opinion questionnaire.
Jan 1, 2012 · Source credibility is a long-recognised key influencing factor across both commercial and social marketing communication strategies, particularly for "high involvement" decisionmaking (Hovland...
Dec 18, 2018 · The model argues that the effectiveness of the source depended on perceived level of expertise and trustworthiness of an endorser (Hovland et al., 1953; Hovland & Weiss, 1951; Ohanian, 1990).
- Zongya Li, Yiyi Yin
- 2018
Directed by: Uri Barbash & Stian Kristiansen. Produced by: Drama Team (Chaim Sharir, Mosh Danon) & Monster Scripted (Hakon Briseid, Lasse Greve, Brede Hovland) Original Broadcasters: Netflix, Hot, TV2. Cast: Amos Tamam, Anneke von der Lippe, Andrea Berntze, Shadi Mar'I, Raida Adon, Daniel Litman, Shira Yosef, Anders T. Andersen.
The Influence of Source Credibility on Communication Effectiveness. CARL I. HOVLAND. , WALTER WEISS. Author Notes. Public Opinion Quarterly, Volume 15, Issue 4, Winter 1951, Pages 635–650, https://doi.org/10.1086/266350. Published: 01 January 1951. PDF.
A suspense-action drama series. An Israel-Norway co-production. 10*35-minute episodes. Series Creators: Ronit Weiss-Berkowitz & Kyrre Holm Johannessen. Director (Israel): Uri Barbash. Producers (Israel): Chaim Sharir and Mosh Danon. (Norway): Hakon Briseid, Lasse Greve, Brede Hovland.
