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ad hominem

/ˌad ˈhɒmɪnɛm/

adjective
- 1. (of an argument or reaction) directed against a person rather than the position they are maintaining: "an ad hominem response"
adverb
- 1. in a way that is directed against a person rather than the position they are maintaining: "these points come from some of our best information sources, who realize they'll be attacked ad hominem"
- 2. in a way that relates to or is associated with a particular person: "the office was created ad hominem for Fenton"
Word Origin Latin, literally ‘to the person’.
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Ad hominem
Fallacious argumentative strategy that avoids genuine discussion of the topic by instead attacking the character, motive etc. of the person associated with the argument
Ad hominem, short for argumentum ad hominem, refers to several types of arguments that are fallacious. Often nowadays this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than attacking the substance of the argument itself. This avoids genuine debate by creating a personal attack as a diversion of... Wikipedia
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