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  1. Jun 23, 2021 · Ryan Reynolds is now chief creative officer of MNTN and partner George Dewey is now chief brand officer. Dewey will also maintain his role as president of Maximum Effort.

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    • A Week In Creative

      Created by Ryan Reynolds' production company Maximum Effort,...

  2. Maximum Effort Productions, Inc. is a film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.

  3. May 16, 2018 · Ryan Reynolds has tapped digital marketing veteran George Dewey to serve as the new president of Reynolds’ company, Maximum Effort Productions.

  4. Jun 25, 2021 · The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN Reynolds will now be chief creative officer of MNTN, which acquired Maximum Effort Marketing. Ryan...

  5. Feb 8, 2024 · HOLLYWOOD, Calif., Feb. 8, 2024 /PRNewswire/ -- Paramount Pictures announced today that it has renewed its first look development deal with Ryan Reynolds' Maximum Effort Productions for an additional three-year term, taking the studio's partnership with the production company through December 2026.

  6. Reynolds will become MNTN’s chief creative officer, while co-founder George Dewey retains his role as president of Maximum Effort Marketing. (Maximum Effort Productions, their Hollywood-focused sister company behind films like Deadpool 3, will remain independent.)

  7. Jun 23, 2021 · MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey. The fast-growing adtech company, described as a leader in Connected TV and...

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