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Viola Irene Desmond (née Davis), businesswoman, civil rights activist (born 6 July 1914 in Halifax, NS; died 7 February 1965 in New York, NY). Viola Desmond built a career and business as a beautician and was a mentor to young Black women in Nova Scotia through her Desmond School of Beauty Culture.
Viola Irene Desmond (July 6, 1914 – February 7, 1965) was a Canadian civil and women's rights activist and businesswoman of Black Nova Scotian descent. In 1946, she challenged racial segregation at a cinema in New Glasgow, Nova Scotia, by refusing to leave a whites-only area of the Roseland Theatre.
The court case marked the first known legal challenge to segregation presented by a Black woman in Canada, according to the Bank of Canada. Although Desmond lost, her efforts inspired Black Nova Scotians to demand equal treatment and put a spotlight on racial injustice in Canada.
Viola Irene Desmond (née Davis, 1914-1965) was an African Nova Scotian businesswoman who, in New Glasgow's Roseland Theatre in 1946, challenged the province's systemic racial discrimination of the time in a way that marked a watershed moment for civil rights in Canada.
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In 1946, Viola Davis was a beautician in an age where few black women were accepted into beauty schools. She opened up the Desmond School of Beauty Culture in Halifax, NS and sold her line of hair and skin products across the province.