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Without any modifications or additions
- The correct logo graphic must always be used without any modifications or additions. The University of St Andrews logo must always retain the original proportions when resizing to avoid distorting the image.
digitalcommunications.wp.st-andrews.ac.uk/2018/02/22/visual-identity-of-university-of-st-andrews/
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Best practice for using the University of St Andrews logos. Photography guidelines. Information on producing and publishing images intended to represent the University of St Andrews. Video guidelines. Information for staff and external production companies who intend to create videos using the University of St Andrews brand.
Feb 13, 2017 · Do not use the logo over a busy image. Do not alter the imagery of the University crest in any way. The strength of the University of St Andrews logo is dependent on its consistent application. Here are some examples of the correct and incorrect applications of the University of St Andrews logo.
Alternative graphics must not be used in the shield or close to the logo. The University name must always be included. The shield must not be produced on its own without the University name unless in exceptional circumstances and discussed with Print and Design in the first instance.
- University Logo
- Colours
- Typefaces
- Image Standards
- Video Standards
The University logo, consisting of the shield and word mark, is the foundation of our visual identity. It reflects both a pride in heritage and confidence in the future. Being the asset that immediately identifies our University, there are rules set in place to ensure appropriate use through consistent application. This assures quality and strength...
All colour is emotive, and our palette has been designed to reflect the values, energy and vitality of the University of St Andrews. Most importantly, our colours are web-accessible. Colour is a key part of our visual signature but care should be taken not to use too many colours within a given piece of design at any one time. The St Andrews blue c...
There are two main typefaces used across the University website: PT Sans and PT Serif. Both are freely available from Google Fonts.
There are standards in place for producing and publishing images intended for use on the University of St Andrews website, social media channels, or other online sources.
As with the University logo, the strength of our brand identity throughout our videos is enforced by consistency. To help maintain a consistent quality standard of footage, videos should use the University’s assets. Information for production companies and University staff who are producing videos using the University of St Andrews branding can be ...
Best practice for using the University of St Andrews logos. Microsoft 365 templates. University-branded templates are available to use with Microsoft 365 products. Photography guidelines. Information on producing and publishing images intended to represent the University of St Andrews. Video guidelines
Dec 5, 2014 · Correct and incorrect use of the University of St Andrews logo. The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions.
Feb 13, 2017 · Correct and incorrect use of the University of St Andrews logo The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions.
