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      • Use of the Andrews University seal should be limited to formal and oficial communications. Examples of appropriate seal usage would be diplomas, certificates, offer letters, legal documents, and limited campus signage. While there are exceptions, examples of inappropriate usage would include mugs, window decals and certain types of clothing.
      www.andrews.edu/services/uc/branding-and-identity/brandbook_20230711_v2.pdf
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  2. The University of St Andrews logos are available for download as PNG files together with the corporate identity guidelines. Colour and single-colour versions of the standard logos and also the foundation logos are provided. The colour versions are not to be used in monochrome.

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  3. Feb 13, 2017 · Staff and students of the University may download all variants of the University logo in PNG format from the brand webpage. If you are external to the University and require these logos, please contact printanddesign@st-andrews.ac.uk. Here are some examples of the correct and incorrect applications of the University of St Andrews logo.

    • How do I use the University of St Andrews logo?1
    • How do I use the University of St Andrews logo?2
    • How do I use the University of St Andrews logo?3
    • How do I use the University of St Andrews logo?4
    • How do I use the University of St Andrews logo?5
  4. Best practice for using the University of St Andrews logos. Photography guidelines. Information on producing and publishing images intended to represent the University of St Andrews. Video guidelines. Information for staff and external production companies who intend to create videos using the University of St Andrews brand.

  5. Logos. Best practice for using the University of St Andrews logos. Microsoft 365 templates. University-branded templates are available to use with Microsoft 365 products. Photography guidelines. Information on producing and publishing images intended to represent the University of St Andrews. Video guidelines. Information for staff and external ...

    • University Logo
    • Colours
    • Typefaces
    • Image Standards
    • Video Standards

    The University logo, consisting of the shield and word mark, is the foundation of our visual identity. It reflects both a pride in heritage and confidence in the future. Being the asset that immediately identifies our University, there are rules set in place to ensure appropriate use through consistent application. This assures quality and strength...

    All colour is emotive, and our palette has been designed to reflect the values, energy and vitality of the University of St Andrews. Most importantly, our colours are web-accessible. Colour is a key part of our visual signature but care should be taken not to use too many colours within a given piece of design at any one time. The St Andrews blue c...

    There are two main typefaces used across the University website: PT Sans and PT Serif. Both are freely available from Google Fonts.

    There are standards in place for producing and publishing images intended for use on the University of St Andrews website, social media channels, or other online sources.

    As with the University logo, the strength of our brand identity throughout our videos is enforced by consistency. To help maintain a consistent quality standard of footage, videos should use the University’s assets. Information for production companies and University staff who are producing videos using the University of St Andrews branding can be ...

  6. Correct usage of logos The University of St Andrews logos are fundamental in showing, in an abbreviated form, that we are a historic but also a forward-looking university. There is a variety of designs displayed on the following pages which have been given official approval and the variety allows even more flexibility of use.

  7. Feb 13, 2017 · Correct and incorrect use of the University of St Andrews logo The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions.