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  1. Jun 17, 2023 · Flamin' Hot was based on Richard Montañez's story, but how true that story is remains up for some serious debate. Montañez has claimed that he rose through the ranks from a janitor at Frito-Lay ...

    • Eva Longoria

      Her highest profile project to date is Flamin’ Hot, putting...

  2. May 17, 2021 · The true origin story of FlaminHot Cheetos, according to interviews with former Frito-Lay employees, records and the company itself, took place on mini-mart shelves and in corporate offices.

  3. Jun 9, 2023 · In Montañez’s most recent memoir, “FlaminHot: The Incredible True Story of One Man’s Rise From Janitor to Top Executive,” he recounts enlisting local women to hold Tupperware parties ...

    • Sarah Bahr
  4. Jun 2, 2023 · In the Flamin' Hot movie, Richard (Jesse Garcia) pitches his idea for Hot Cheetos to Frito-Lay CEO Roger Enrico (portrayed by Tony Shalhoub) and other executives after first cold calling Enrico on the phone. This is how the real Richard Montañez has told the story over and over, including in his new memoir, which recounts a pivotal moment of ...

  5. Jun 10, 2023 · "Flamin' Hot" is not the story of how Flamin' Hot Cheetos came to be. The film (streaming now on Hulu and Disney+) is an inspiring story about an underdog proving naysayers wrong, a Latino man who ...

    • Pamela Avila
    • Trending Editor, Entertainment
    • Is Flamin' Hot a true story?1
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  6. Jun 9, 2023 · The True, Disputed Story Behind “FlaminHot” The new film from Eva Longoria focuses on Richard Montañez, who says he invented the billion-dollar snack brand when he was a janitor at Frito-Lay.

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  8. Jun 12, 2023 · Searchlight's new movie "Flamin' Hot" tells the story of how Montañez left his mark on Cheeto history. Richard Montañez was born in Ontario, California, to Mexican immigrant parents. One of 10 ...