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When used in a Yale publication, the Yale logo does not need to be a prominent display element. It can function at small to moderate sizes to brand a publication as a Yale product. The Yale logo functions best when placed on the back cover of a print document or at the foot of a print or webpage.
Core Identity Elements. Yale Logo and Wordmarks. As the chief symbol of Yale’s identity, the Yale logo must be used consistently, properly, and effectively. Yale logo guidelines. Wordmarks. These extensions of the Yale logo help your audience identify the source of the communications in front of them. Wordmark guidelines. Creating Custom Logos.
Yale’s core graphic identity elements are simple to implement and few in number. While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University.
The Yale University coat of arms is the primary emblem of Yale University. It has a field of the color Yale Blue with an open book and the Hebrew words Urim and Thummim inscribed upon it in Hebrew letters. [1] Below the shield on a scroll appears Yale's official motto, Lux et Veritas (Latin for "Light and Truth").
We have a shared investment in looking “like Yale.” Along with the new Yale logo, an extension system was developed for use by the professional schools and other academic and administrative units within the university.
Yale’s visual identity relies on the consistent and effective use of our branding touchstones: the Yale logo and wordmarks, the Yale typeface, and Yale colors. The Office of the University Printer maintains yaleidentity.yale.edu , a style guide for proper implementation of these key signifiers.
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Oct 3, 2024 · Like the Ivy League University badge, the Yale logo is very simple. However, small details demonstrate style, while simplicity and conciseness symbolize rigor and a businesslike approach. The emblem makes it clear that training is paramount here.
