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View Ed Hallen’s profile on LinkedIn, a professional community of 1 billion members. Experience: Klaviyo · Education: Massachusetts Institute of Technology - Sloan School of Management ...
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- Boulder, Colorado, United States
- Klaviyo
Sep 20, 2023 · Klaviyo cofounders Andrew Bialecki (left) and Ed Hallen are billionaires, in part thanks to a decision to bootstrap the company for its first three years which has allowed them to together...
- Kenrick Cai
- Racing to The Starting Line
- An Email Company That Didn’T (Initially) Do Email
- Bootstrapping in For The Long Run
- When David Didn’T Notice Goliath
- “We Were Playing with House Money”
- “That First Year … Was A Lot of Firefighting”
Klaviyo’s origin story sounds a bit like the generic advice given by every book on entrepreneurship. Andrew Bialecki — he goes by AB — had a need that no existing company filled. So, he started a company to address that need. It began with what he calls a side hustle: a website devoted to cataloging the dates and locations of running races. Bialeck...
Current Klaviyo users may be surprised to hear that email was not part of the product that emerged. Instead, Bialecki and Hallen built a database to collect all the e-commerce data that was falling through the cracks. “Once we really talked to a lot of e-commerce people, it was clear there were long-standing problems,” says Hallen. Bialecki adds, “...
Although venture funding wasn’t the first thing on the co-founders’ minds, they did take steps to find external help. Their first office was in an MIT-owned building that housed multiple other startups, giving them some insight into what their peers were doing. “Everyone there was talking to VCs, talking about the competitive landscape. We weren’t,...
Klaviyo was making enough revenue to support its co-founders, but the two kept an eye out for additional customers. The company’s future course was set in a pivotal conversation Bialecki had with a customer as they walked along the Charles River near MIT. “He said what they really needed was to import that data into their email platform,” Bialecki ...
Bootstrapping is not unique in Klaviyo’s vertical. Mailchimp, for instance, has never taken outside funding in its 20 years as a company. Klaviyo likely could have continued on indefinitely without funding, too. By 2015, the company was bringing in a million dollars per year in revenue and had a handful of employees. Bialecki and Hallen thought the...
During a roughly three-year period, from about 2016 to 2018, Klaviyo transformed from what it was — a product originally built by just two people who were simultaneously juggling business development and customer service for an active user base — to its more expansive, modern form. “When I first started, there was not a product team at all,” says A...
Apr 25, 2022 · Ed Hallen is the co-founder and chief product officer of Klaviyo, a unified customer platform for email, SMS and more that empowers online brands to own their data and grow on their...
Ed Hallen is Chief Product Officer/Co-Founder at Klaviyo Inc. See Ed Hallen's compensation, career history, education, & memberships.
- Chief Product Officer/Co-Founder
- Klaviyo Inc
Jun 28, 2024 · Ed Hallen, Klaviyo co-founder, and Andrew Bialecki, Klaviyo co-founder and CEO, join 'Squawk on the Street' to discuss the company's initial public offering, what the company's name...
- 8 min
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Ed Hallen is the co-founder and Chief Product Officer of Klaviyo, a unified customer platform that gives online brands direct ownership of their consumer data and interactions,...
