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- Dictionaryboosterism/ˈbuːstəˌrɪz(ə)m/
noun
- 1. the keen promotion of a person, organization, or cause: North American "it would be easy to dismiss such hyperbole as blatant boosterism"
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noun
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Boosterism is the act of promoting a town, city, or organization, with the goal of improving public perception of it. Boosting can be as simple as talking up the entity at a party or as elaborate as establishing a visitors' bureau. Wikipedia