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   gimmick

   /ˈɡɪmɪk/

   noun

   • 1. a trick or device intended to attract attention, publicity, or trade: "it is not so much a programme to improve services as a gimmick to gain votes"
   • 2. a night out with friends: Philippines "I had just come from a gimmick that lasted until the early hours of the following day"

   verb

   • 1. alter or augment with an extra device or feature: US "it was using software that had been specially gimmicked to allow for easier surveillance"

   Word Origin 1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’.

   Scrabble Points: 18

   • G

     2

   • I

     1

   • M

     3

   • M

     3

   • I

     1

   • C

     3

   • K

     5

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