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  1. Dictionary
    gimmicky
    /ˈɡɪmɪki/

    adjective

    • 1. (of a trick or device) intended to attract attention, publicity, or trade: "gimmicky 3D effects"

    More definitions, origin and scrabble points

  2. using something that is not serious or of real value to attract people's attention or interest temporarily, especially to make them buy something: gimmicky foods / fashions. Modern-day productions of Shakespeare can too often seem gimmicky. See.

  3. If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. [ informal , disapproval ] The campaign was gimmicky, but it had a serious side to it.

  4. GIMMICK definition: 1. something that is not serious or of real value that is used to attract people's attention or…. Learn more.

  5. Synonyms for GIMMICKY: practical, useful, original, gadgety, convenient, adventurous, novel, innovative; Antonyms of GIMMICKY: unimaginative, uncreative, dull, stodgy, pedestrian, pedantic, derivative, useless.

  6. There is one meaning in OED's entry for the adjective gimmicky. See ‘Meaning & use’ for definition, usage, and quotation evidence.

  7. Define gimmicky. gimmicky synonyms, gimmicky pronunciation, gimmicky translation, English dictionary definition of gimmicky. n. 1. a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: "Mr. Freed tried every gimmick...

  8. If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity.

  9. If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity.

  10. gimmicky. adjective. /ˈɡɪmɪki/. /ˈɡɪmɪki/. (often disapproving) using an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something. a gimmicky idea. Topics Business c2.

  11. A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having popular football players handing out samples in front of your booth, that’s a gimmick. A gimmick is often used by businesses to sell a product.

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