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   promote

   /prəˈməʊt/

   verb

   • 1. support or actively encourage (a cause, venture, etc.); further the progress of: "some regulation is still required to promote competition" Similar encouragefurtheradvanceassistaidhelpcontribute tofosternurturedevelopbooststimulateforwardadvocaterecommendurgesupportbackendorsechampionspeak forproselytizesponsorespousepush forwork forOpposite obstructimpede
   • ▪ give publicity to (a product, organization, or venture) so as to increase sales or public awareness: "they are using famous personalities to promote the library nationally" Similar advertisepublicizegive publicity tobeat/bang the drum forpopularizesellmarketmerchandiseinformal:pushpluggive a plug tohypehype upgive a puff topuffpuff upboostflogballyhooflackhuckster
   • ▪ attempt to ensure the passing of (a private Act of Parliament): "the government of the day would not be promoting the bill"
   • 2. raise (someone) to a higher position or rank: "she was promoted to General Manager" Similar advanceupgradegive promotion togive a higher position toelevatemove upraiseimprove the position/status ofaggrandizeinformal:kick upstairsarchaic:preferOpposite demote
   • ▪ transfer (a sports team) to a higher division of a league: "they were promoted from the Third Division last season"
   • ▪ exchange (a pawn) for a more powerful piece of the same colour, typically a queen, when it reaches the opponent's end of the board.
   • ▪ enable (a relatively low card) to win a trick by playing off the higher ones first: "East will win with the ace and lead a heart, promoting the ♠9"
   • 3. (of an additive) act as a promoter of (a catalyst).

   Word Origin late Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’.

   Derivatives

   • 1. promotability noun
   • 2. promotable adjective
   • 3. promotive adjective

   Scrabble Points: 11

   • P

     3

   • R

     1

   • O

     1

   • M

     3

   • O

     1

   • T

     1

   • E

     1

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