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   soft soap

   /ˌsɒf(t) ˈsəʊp/

   noun

   • 1. a semi-fluid soap, especially one made with potassium rather than sodium salts.
   • 2. persuasive flattery: informal "he started treating us as grown-ups, telling it straight with no soft soap"

   verb

   • 1. use flattery in order to persuade or cajole (someone) to do something: informal "timeshare touts try to soft-soap you into buying abroad"

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