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   upscale

   /ˌʌpˈskeɪl/

   adjective

   • 1. relatively expensive and designed to appeal to affluent consumers; upmarket: "Hawaii's upscale boutique hotels" Similar deluxehigh-endchoiceexclusiveselecttop-endluxurioussuperiorpremierupper-classelitetopclassyritzyprimechi-chipremiumfirst-ratehigh-qualitytop-qualityhigh-gradefive-starfinestexpensivehigh-pricedupmarketinformal:poshOpposite tackyinferior

   adverb

   • 1. towards the more expensive or affluent sector of the market: "once known as the low-cost cousin of beef, fish has moved upscale"

   verb

   • 1. increase the size or improve the quality of: "he needs extra funds to upscale the business"
   • 2. convert (an image or video) so that it displays correctly in a higher resolution format: "your HDTV will automatically upscale the content you watch"

   Scrabble Points: 11

   • U

     1

   • P

     3

   • S

     1

   • C

     3

   • A

     1

   • L

     1

   • E

     1

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