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Apr 25, 2024 · Snail mail is a reliable traditional mailing process of sending letters and packages with the help of a postal carrier. Experts consider it still a relevant communication channel in the modern digital world.
Oct 11, 2023 · Safeguard customer information and adhere to privacy laws, building trust with your audience. By integrating these advanced data-driven techniques into your direct mail strategy, you'll elevate your campaigns to new heights, achieving greater relevance, engagement, and ultimately, exceptional results.
- Part 01 Does Snail Mail (aka Direct Mail) Marketing Still Work?
- Part 02 What Did We Include in Our Mailer?
- → A Super Snazzy Postcard
- → A Handwritten Note
- → A Personal Envelope.
- → A Business Card.
- Make It Personal
- Include A Solid Offer
- Strong Call to Action
- Leave A Comment Below Or Let Us Know at Hello@Rootsbeforereach.Com
YES! The best way to look at this is to compare direct mail marketing to digital marketing. I know what you’re thinking, “Digital marketing is probably so much better because I can get my ad in front of a ton more people for way cheaper”, right? Um… Let’s crunch the numbers real quick. First, here’s the stats: Digital ads are doing pretty well if t...
Time to spill all our secrets. Here’s what we put in our most recent mailer and why. If you didn’t get one, and are experiencing a little FOMO (fear of missing out), just send us your addressand we’ll try to get one sent your way! (We have a few extras around here somewhere.
We designed a postcard with three different backs to target our main customer categories. One was a photo of some cutesy succulents, one was a more modern black & white tree photo, and another was a cluster of cacti. The front has some text bubbles that bounce around and explain what we do + a call to action. (If you want to see what it says a litt...
Whoa. Ain’t nobody got time for that except, well, us. And that’s mostly because we like to make very personal connections with all our customers, but also because we only send out about 150 mailers a quarter. We also find that this gives us a WAY better conversion rate, so it’s worth the time in our book. This let’s the customer know we are famili...
We like to use brown paper envelopes, since it feels earthy and fits into the look of our brand. Pro Tip: A colored envelope besides white is eye-catching and helps create more interest, which leads to a higher likelihood it gets opened. Our envelopes include a roots stamp in the bottom left corner. We hand write the address on the front, because i...
It might feel redundant, since you’re probably thinking, “But wait, doesn’t that just have the same information as your postcard?”Yes, but it’s a lot more convenient size, which means the potential client doesn’t have to save the postcard if they want to contact us. Plus, the photos and design coordinate with the postcard. That conveys a stronger s...
Remember that pro tip from above? We all like getting stuff just for us, and marketing is no different. We don’t want to feel like a person or company is talking at us or that they are just saying the same exact thing to everyone. That feels impersonal. Marketing via direct mail is already a step closer to being personal than a banner ad or even an...
Your mailer should tell people what you’re offering them. Is it a discount? A service? Let them know what you have to offer and why you are contacting them. The clearer your proposition is, the more effective your mailer will be. If you are too vague, people won’t understand why they might need your product or service.
What do you want people to do in response to your mailer? Visit your website? Follow on social media? Buy something? Give them a clear direction about where to go next and what to do. It’s not effective to simply inform them about your offering, you want them to take action to buy your product or hire you for your service.
P.S. The MOO link is an affiliate link. If you click & buy something, you get $15 and we get $15. That’s what we call a win-win.
- Trust is A Must. In a world where we’re incessantly bombarded with scam emails and social media swindles, we tend to put more trust in tangible correspondence like postal mail.
- A Personal Touch. There’s no doubt that the personal touch goes a long way when building relationships with customers and partners, and one aspect of our digital age is the challenge of maintaining that personal touch.
- Still A Bargain. For just 58 cents, you can send a letter anywhere in the U.S. You could argue that email is free, of course. But when you think about the cost of a computer, internet service, and email software, it isn’t entirely free.
- 3X Open Rate of Email. We all receive physical postal mailers with marketing messages. Imagine if that same message had been sent to you via email. Would you have even noticed it in your inbox?
May 31, 2022 · Snail mail marketing can easily be incorporated into your digital marketing strategies. More importantly, direct mail marketing automation could lead to an even greater return on your marketing investment than digital marketing techniques.
Jul 22, 2015 · Up until recently, suggesting an old-fashioned direct mail marketing campaign felt like trying to promote a horse and buggy instead of the Model T in the 1920s. The high-tech alternatives—email blasts, display ads, social media—had left snail mail in the dust.
People also ask
Is Snail Mail better than email marketing?
What is snail mail & how does it work?
Is snail mail an endangered species?
Does USPS use snail mail?
Feb 13, 2020 · Snail mail marketing is making a comeback. Email, display ads, social and other forms of digital B2B advertising are an effective way to relay an immediate thought. However, research reports show that these media channels on their own are losing the ability to be effective.
