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  1. Dec 12, 2022 · Divide the total number of engagements with a post by your follower count (or post impressions, or reach) and then multiply by 100. Engagement rate = (Interactions / Audience) x 100. Here are the global average Instagram engagement rates for business accounts as of October 2022: All Instagram post types: 0.54%.

  2. Jun 20, 2024 · In 2022, Later analyzed over 44M Instagram feed posts (excluding Reels) and found the average engagement rate (by follower count) is 2.88%. To break that stat down even further, the average engagement rates (by follower count) for carousel posts is 3.11%, images is 2.76%, and videos is 2.60%. While Later's study doesn't include the average ...

    • Amanda Demeku
    • Content Marketing Specialist
    • what is a good engagement post on instagram1
    • what is a good engagement post on instagram2
    • what is a good engagement post on instagram3
    • what is a good engagement post on instagram4
    • what is a good engagement post on instagram5
    • Actually engage with your audience. We’re starting this list off easy. To drive more engagement from your followers, you need to interact with them. Social media isn’t a one-way street.
    • Copy your top-performing posts. What works for you might not work for someone else. Take a look at your past months’ best-performing posts. Is there a common theme among your top performers?
    • Use Instagram Stories to your advantage. Instagram offers plenty of stickers that make it easy to drive engagement through Stories. Every time someone engages with those stickers, it counts toward your engagement.
    • Promote across networks. It goes without saying that the audience for your Facebook Page might not be the same as the audience on your Instagram account.
    • Jessica Worb
    • Content Marketing Specialist
    • Engage With Your Audience Through Instagram Stories Stickers. Instagram Stories stickers can be the first step in building a loyal community that feels connected to your brand.
    • Create and Share Relatable Memes. Simply put: memes are the way to every user's heart. They're funny, creative, and relatable — and in 2024, relatability is where it's at.
    • Share Instagram Reels. In 2024, Instagram Reels are still a one-way ticket to reach on Instagram. Why? Reels has its own tab on the home feed navigation bar, making them more discoverable by people who don't follow you.
    • Create Shareable Graphics. Quotes, graphics, and repurposed Tweets are everywhere on Instagram — and they're perfect for driving engagement. You’ll find that Instagram users love to share quotes on their stories — especially if they’re inspirational, funny, or relatable.
  3. Jun 24, 2024 · Engagement rate = (Total engagements/Total followers or Total impressions) X 100. Additionally, you can use our Instagram Money Calculator to measure your account’s overall engagement rate. While this tool was built for calculating the estimated earnings for influencers, it also analyzes other profile metrics like follower count, average ...

  4. Mar 20, 2024 · Most social media influencers calculate their average engagement rate this way. ER post = Total engagements on a post / Total followers *100. To calculate the average, add up all the ER posts you want to average, and divide by number of posts: Average ER by post = Total ER by post / Total posts. Example: Post 1 (4.0%) + Post 2 (3.0%) / 2 = 3.5%.

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  6. Apr 2, 2024 · 12 strategies to maximize Instagram engagement. Thankfully, we’ve collected a set of 12 Instagram engagement tips to help conquer new highs when it comes to engagement on this platform. Use these strategies to understand how to increase engagement on Instagram for your brand. #1. Post consistently.

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