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The Psychology of Using Animals in Advertising Synopsis: Research has shown that brand identity is only one reason advertisers use animals to promote their products or services. Specifically, the use of animals to market products encompasses several psychological perceptions including cognitive, behavioral, and emotional components.
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From household pets to exotic wildlife, animals have a unique ability to resonate with audiences and leave a lasting impression. Here’s 15 reasons why animals are frequently used in advertising and the impact they have on consumer behavior and brand perception: 1. Emotional Connection: Animals have a universal appeal that transcends language ...
- Emotional Connections to Animals
- Why Do Animals Help in Advertising?
- People Are Led by Visuals
- Attributing Characteristics to Animals
- Animals’ Places in Global Cultures
- 6 Famous Animal Logos and Why They Were Chosen
- Using Animals in Your Advertising
First, let’s talk about emotions. As humans, and more precisely as consumers, we are often guided by our emotions. In fact, some have argued that up to 95% of all purchasing decisions are decided subconsciously – driven more by emotions and physical feelings than by thought or reason. While that might ruffle a few feathers among marketers, it demon...
Aleksandr neatly brings us onto the effect of anthropomorphismin branded communication. This is because, as we naturally recognise human behaviours the most, we find it comfortable to assign these to how animals are behaving. Consequently, if we see an animal displaying a form of “human” behaviour, it can capture our attention and help build an aff...
As well as our tendency to be guided by our emotions, humans are also predominantly led by visuals around us. More than 50% of the surface of our brainsis dedicated to processing visual information, so we will often respond to and understand imagery more strongly than we would text. With this in mind, animals have a positive allure that makes them ...
Tying into our need to assign human traits to animals, for generations certain animals have been widely seen to represent certain characteristics and values that we can then apply to humans and, importantly here, to brands. The wise owl. The cunning fox. The brave lion. These are attributes assigned to these animals that we all recognise from a you...
Finally, it’s also important to consider what animals represent in different cultures across the globe, particularly for brands with an international reach, and how this can reflect on them being featured in advertising or on iconography. Well-known examples of this phenomenon include the cow being viewed as sacred in India, and that cats were reve...
Evernote The choice of a green elephant for Evernote’s logo is founded in one of the most recognisable animal-related idioms: “An elephant never forgets.” In a similar vein, Evernote’s capacity to store and save notes is intended to put their audience in the same position, ensuring everything is captured and can’t be forgotten. Lacoste A crocodile ...
We hope you’ve enjoyed this insight into why animals are so synonymous in advertising, and the psychology behind this. Whether it’s a social media powerhouse like Twitter, a luxury car brand like Lamborghini, or energy drink aficionados Red Bull, the prevalence of animals in advertising is hard to ignore, and now you know why they are so ingrained ...
Aug 31, 2022 · Here are nine reasons these leaders give for why using cute animals and pet for marketing and ads proves successful: Ads With Animals Get People’s Attention. People Love Animals. Animal Videos Add Humor to Marketing Campaigns. Animals Stir Nostalgia in Marketing Campaigns. People Relate to Pets as Family. Animals Create an Emotional ...
- Animals get people's attention We manufacture dental retainers and it's very common for dogs to want to chew on the retainers and ruin them. We cre...
- The entertainment industry learned early during the digital age that people gravitate toward videos that feature animals. Cat and dog videos have b...
- It adds humor to marketing campaigns. People are constantly searching for funny animal videos hoping to smile. When brands add them to campaigns, i...
- Marketing teams like using adorable animals as part of their roll out because of the feelings of nostalgia that they can induce.The goal of using n...
- Folks love their furry friends. Pets are a huge part of family life and something that almost everyone has or can have in common. It's comforting a...
- Animals are a great way of creating an emotional connection between the audience and the marketing piece being showcased. They are eye-catching and...
- Cute animals are approachable. Using cute pets in marketing initiatives can indirectly condition a customer’s mindset that a brand is easy to deal...
- Not all animal marketing and commercials include adorable puppies and kittens just for the sake of their adorableness, they go beyond it. A firm ma...
- The entertainment industry finds success using cute pets/animals in marketing initiatives because it appeals to people's emotions. People love anim...
A look at why animals are used as a part of effective marketing, and critical examination of the humane aspect of using animals this way. 1. Animal Appeal in Advertising. Have groups of students brainstorm the different companies, products and ads that use animals in their advertising. Popular products using animals in their ads include:
Jan 1, 2020 · The effectiveness of showing animal images compared to displaying human models in advertisements and the effectiveness of using animals for further marketing instruments such as brand names ...
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Sep 14, 2023 · Many cultural associations and meanings with animals can be traced back to Aesop’s Fables, from viewing foxes as cunning tricksters to understanding wolves as dangerous and tyrannical.” Esso's tiger ("Put a tiger in your tank") was a brand logo for the Exxon Mobil at the turn of the twentieth century but gained wider popularity in 1964 when McCann Erickson developed a campaign using the ...
