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Sep 25, 2019 · But one thing the dolls definitely are not, Mattel says, are gender-neutral Barbies. They are intended to be “relatable,” not “aspirational” like Barbie, said Michelle Chidoni, a Mattel...
- Maya Salam
Sep 26, 2019 · The line features six different kits that each comprise an androgynous, childlike doll, two interchangeable hairstyles, and “endless styling possibilities.” Together, these components allow children from all walks of life to create the doll of their dreams—whether male, female, neither, or both.
- Product Was 'Soft' Launched Online in September
- Part of A Larger Trend in Toys
- Barbie, Hot Wheels Still Going Strong
Executives at the toy giant said the new, gender-neutral dolls saw a record number of "media impressions" before being launched in stores. Media impressions can include clicks on social media, and how many times an advertisement is viewed or an article is read. "[We saw] 2.8 billion media impressions for Creatable World at launch, which is pretty s...
While Mattel may have beat out its main competitors in putting out a gender-neutral doll, the marketing of toys has generally shifted to be less "gendered" overall, according to a researcher who specializes in children's stereotypes. "Toy companies and marketing agencies play a really big role in what kids think about themselves and others, so I th...
While Mattel's latest gender-neutral dolls are garnering a lot of attention, Hot Wheels and Barbie remain the toy giant's hottest-selling brands, accounting for nearly 40 per cent of total sales, according to the latest stock report from S&P Global Market Intelligence. A quick comparison between Mattel's Hot Wheels' and Barbie's YouTube channels re...
Sep 25, 2019 · Mattel, the toymaker behind Barbie dolls and Hot Wheels cars, is now officially woke. The company has launched its first gender-inclusive dolls to encourage more creative play for girls, boys and...
- nardine.saad@latimes.com
- Staff Writer
Sep 26, 2019 · Barbie and Ken's new neighbors are femme, gender-queer, bisexual, and more. And it's about damn time. Here's how to be an LGBTQ+ ally all year round. Plus, why inclusive gym are on the rise.
- Kells Mcphillips
Sep 25, 2019 · Mattel, Inc., the toy company perhaps best known for bringing the iconic and hyperfeminine Barbie dolls to children across the world, has launched a new line of gender-nonconforming dolls.
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Sep 25, 2019 · Dr. Stephanie Samar, a clinical psychologist at the Mood Disorders Center of the Child Mind Institute, said Mattel's gender-neutral dolls are part of a "positive movement" in setting the tone for toymakers to be more inclusive. "It's helping provide options to those who don't feel entirely connected.
