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- The biggest concern is that children (up to 12 years old) are not yet capable of critically evaluating advertising. In comparison with adults, children are thought to be more vulnerable when confronted with advertising and, consequently, more susceptible to its effects.
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Why is advertising targeting children becoming more popular?
Nov 1, 2017 · Because advertising to children and adolescents has become ubiquitous, researchers who study its influence raise significant concerns about the practice, especially as it relates to dietary behavior, family conflict, marketer tactics, and children’s potential vulnerability as an audience.
- Matthew A. Lapierre, Frances Fleming-Milici, Esther Rozendaal, Anna R. McAlister, Anna R. McAlister,...
- 2017
Feb 3, 2022 · The science behind why apps like TikTok, Instagram, and Snapchat impact your child’s brain in a different way than your adult brain.
Feb 20, 2004 · More specifically, the evidence points directly to one fundamental concern: that advertising targeting children below the ages of 7–8 years is inherently unfair because it capitalizes on younger children's inability to attribute persuasive intent to advertising.
Nov 3, 2015 · It’s understandable why so many people are concerned about advertising directed at children — the average kid will see 25,000 TV ads a year before they turn 12, and that doesn’t even include internet ads or product placement.
Nov 15, 2022 · Existing regulations typically only apply to children up to 12 years of age, as they have historically been regarded as more vulnerable to advertising, therefore needing greater protection. 87 Our findings do not support lesser restrictions for advertising to teenagers, as there is no distinct evidence-based threshold for understanding that ...
ABSTRACT. Children’s vulnerability to advertising has been the subject of social and political debate for many years. In comparison with adults, children (up to 12 years old) are thought to be more vulnerable when confronted with advertising and, consequently, more sensi-tive to its impact.
