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1. www.ftc.gov › news-events › newsFederal Trade Commission Announces Final Rule Banning Fake ...

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   Aug 14, 2024 · Fake or False Consumer Reviews, Consumer Testimonials, and Celebrity Testimonials: The final rule addresses reviews and testimonials that misrepresent that they are by someone who does not exist, such as AI-generated fake reviews, or who did not have actual experience with the business or its products or services, or that misrepresent the experience of the person giving it. It prohibits ...

2. www.ftc.gov › business-guidance › resourcesThe Consumer Reviews and Testimonials Rule: Questions and ...

   www.ftc.gov › business-guidance › resources

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   Nov 8, 2024 · The Commission’s Rule on the Use of Consumer Reviews and Testimonials, which went into effect on October 21, 2024, addresses deceptive and unfair conduct involving consumer reviews and testimonials. The rule authorizes courts to impose civil penalties for knowing violations and is important because fake, false, or otherwise deceptive reviews and testimonials have polluted the marketplace.

3. www.federalregister.gov › documents › 2023/07/31Trade Regulation Rule on the Use of Consumer Reviews and ...

   www.federalregister.gov › documents › 2023/07/31

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   Jul 31, 2023 · It said that of the 46.7 million Trustpilot reviews written globally in 2021, it removed 2.7 million fake reviews. In 2021, Trustpilot identified and took action against more than 60,000 reviews about United States businesses that were submitted by accounts it deemed to be companies or individuals who offered fake reviews for sale online.

4. www.ftc.gov › news-events › newsFTC Puts Hundreds of Businesses on Notice about Fake Reviews ...

   www.ftc.gov › news-events › news

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   Oct 13, 2021 · The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every t FTC Puts Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements | Federal Trade Commission

5. apnews.com › article › ftc-rule-fake-reviews-ban-b7eFTC’s rule banning fake online reviews goes into effect

   apnews.com › article › ftc-rule-fake-reviews-ban-b7e

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   Oct 22, 2024 · Updated 4:45 PM PST, October 21, 2024. WASHINGTON (AP) — A federal rule banning fake online reviews is now in effect. The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

6. www.crowell.com › en › insightsFinal Rule Announced: The FTC Strengthens Its Enforcement ...

   www.crowell.com › en › insights

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   Aug 15, 2024 · The Rule aligns with the FTC’s 2023 revised Endorsement Guides, and will explicitly prohibit six categories of conduct the FTC considers deceptive, including 1) fake consumer reviews and testimonials, whether consumer or celebrity; 2) purchasing reviews, whether positive or negative; 3) insider reviews without disclosure, including solicitation of reviews from relatives, employees, or agents ...

7. People also ask

   What is the FTC 'fake reviews' rule?

   • The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August.

   FTC’s rule banning fake online reviews goes into effect

   apnews.com/article/ftc-rule-fake-reviews-ban-b7e57e33c1818fa58dd742a921643239

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   How will the Federal Trade Commission combat fake reviews & testimonials?

   • The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.

   Federal Trade Commission Announces Final Rule Banning Fake Reviews …

   www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials

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   Does the FTC have a consumer review rule?

   • The FTC's law enforcement, outreach, and other engagement in this area indicate certain unfair or deceptive acts or practices involving consumer reviews or testimonials are prevalent. The proposed Rule would benefit consumers and legitimate businesses without imposing significant burdens.

   Federal Register :: Trade Regulation Rule on the Use of Consumer

   www.federalregister.gov/documents/2023/07/31/2023-15581/trade-regulation-rule-on-the-use-of-consumer-reviews-and-testimonials

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   Are fake online reviews legal?

   • WASHINGTON (AP) — A federal rule banning fake online reviews is now in effect. The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

   FTC’s rule banning fake online reviews goes into effect

   apnews.com/article/ftc-rule-fake-reviews-ban-b7e57e33c1818fa58dd742a921643239

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   What is a fake consumer review?

   • Fake or False Consumer Reviews, Consumer Testimonials, or Celebrity Testimonials. (a) It is an unfair or deceptive act or practice and a violation of this Rule for a business to write, create, or sell a consumer review, consumer testimonial, or celebrity testimonial: (1) by a reviewer or testimonialist who does not exist;

   Federal Register :: Trade Regulation Rule on the Use of Consumer

   www.federalregister.gov/documents/2023/07/31/2023-15581/trade-regulation-rule-on-the-use-of-consumer-reviews-and-testimonials

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   What are alternatives to the proposed FTC rule?

   • One alternative to the proposed Rule is to terminate the rulemaking and rely instead on the existing tools the Commission currently possesses to combat the specified review and testimonial practices, such as consumer education and enforcement actions brought under Sections 5 and 19 of the FTC Act.

   Federal Register :: Trade Regulation Rule on the Use of Consumer

   www.federalregister.gov/documents/2023/07/31/2023-15581/trade-regulation-rule-on-the-use-of-consumer-reviews-and-testimonials

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8. dvoraklawgroup.com › ftc-final-rule-on-fakeFTC Final Rule on Fake Reviews and Testimonials Now in Effect

   dvoraklawgroup.com › ftc-final-rule-on-fake

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   Oct 22, 2024 · The FTC may seek civil penalties of up to $51,744 per violation. The attorneys at Dvorak Law Group, LLC are ready to discuss the facts and circumstances surrounding your business in relation to complying with the Final Rule, in addition to analyzing other legal matters that may impact your business. David Mayer. Office: 402.933.9419.