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      • The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.
      www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials
  1. Aug 14, 2024 · The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.

  2. Aug 14, 2024 · The rule prohibits businesses from writing or selling consumer reviews that misrepresent they are by someone who doesn’t exist or who didn’t have actual experience with the business or its products or services, or that misrepresent the reviewers’ experience.

  3. Nov 8, 2024 · When should a business know that it is buying reviews that are fake or false? The rule does not impose a general duty for businesses to investigate whether each consumer review of its products is fake or false.

  4. Oct 22, 2024 · The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

  5. Oct 22, 2024 · The Final Rule forbids a business from suppressing reviews, such as by utilizing an unfounded legal threat or public false accusation, in an attempt to prevent reviews from being written or cause reviews to be removed.

  6. Aug 14, 2024 · The U.S. Federal Trade Commission (FTC) announced on Wednesday a final rule that will tackle several types of fake reviews and prohibit marketers from using deceptive practices, such as...

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  8. Aug 14, 2024 · Only non-solicited reviews are permitted from employees and immediate family members. However, the rule does not prohibit generalized solicitations to purchasers which happen to include immediate relatives or employees (e.g., mass e-mail blasts to past consumers seeking testimonials).

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