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The current evidence that metaphoric messages impact prevention-related emotions and intentions shows that metaphors matter with regards to prevention, and adds to the growing body of experimental research showing that metaphor has a causal impact on mental cancer models and behavior (e.g., Hauser & Schwarz, 2015).
The vast majority of metaphors of health and risk are found with health/risk and illness functioning as the target in the target-source equation. Such metaphors have been studied in a variety of communication contexts, which primarily include public discourse, public understanding and perceptions, medical encounters, and clinical assessment.
Oct 25, 2023 · This theory proposes that our unconscious and automatic use of metaphors may reflect or reveal ideas, attitudes, and emotions, and that their deliberate or unwitting use can have a significant effect on communication. In this entry, we review how this theory has been applied to both physical and mental health.
Metaphors have been abundantly used in the history of medicine, describing health as harmony, the human body as mechanism, disease as disorder, and interpreting the doctor-patient relationship in terms of paternalism and consumerism. Today, metaphors are widely used by doctors and patients to describe conditions and experiences, such as burning ...
Abstract. Theorists propose that metaphors are not mere figures of speech, but can actively shape one’s thoughts, feelings, and behaviors. Social psychologists have supported this claim over the past 10 years. Personality psychologists, though, have only recently begun investigating how metaphors can inform our understanding of what makes us ...
According to Conceptual Metaphor Theory, metaphors can shape thought by transferring personalized knowledge of a concrete concept to understand and relate to an abstraction, despite their superficial differences. The authors extend this claim to specify emotional and cognitive factors potentially moderating the productivity (and counter ...
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Jan 1, 2018 · A third focus is public and media use of metaphors related to health and diseases, including the effect of metaphors in health messages (e.g., Landau et al., 2018; Spina et al., 2018). Finally ...
