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Aug 25, 2023 · In 2015, US executives at drinks giant Constellation Brands noticed something unexpected. Cans of its Modelo Especial, a little-known Mexican beer consumed primarily by Latinos in California,...
Jul 23, 2023 · And it’s not just beer: The volume of tequila and mezcal – Mexican liquors – sold in the United States increased 273% from 2003 to 2022, according to the Distilled Spirits Council. Mexico...
Jul 24, 2023 · The biggest growth in Mexican beer sales over the past year has been in states closer to the Canadian border, which tend to have lower Hispanic populations, while growth in states closer to Mexico has lagged, according to one Nielsen IQ analysis of onpremise sales.
May 3, 2024 · Cinco de Mayo will be celebrated in the United States this year with a Mexican beer – for the first time – atop the leaderboard of American favorites. Modelo Especial, brewed in Mexico...
- Kerry Byrne
- 4 min
Oct 8, 2023 · Since the turn of the century, Mexican liquors and beers have risen in popularity among U.S. consumers and gained significant market share in the country's alcoholic beverages...
Mar 7, 2024 · Yet, Mexican beer is not the only one performing well in the U.S. market. “Imports from Holland, plus 5.1% in dollars, and Canadian imports, plus 10.9%, had strong 2023 sales and continue to have traction with consumers,” Circana’s Toenies and Piotrowski say.
Modelo Especial has officially become the bestselling beer in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores. The fact that the Mexican import beat...
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