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Moviegoers are aware of pricing options. Despite the aforementioned price sensitivity, 72% of consumers actively seek out premium theatrical experiences and peak showtimes for some or all movies, indicating a high value proposition for these formats.
Comfortable seating (86%), cleanliness (65%), and ticket prices (63%) emerge as the top three considerations for moviegoers. To address these concerns, theaters should invest in high-quality, comfortable seating and maintain a clean and inviting environment.
Apr 13, 2021 · As movie theaters reopen across the country, it is important to understand the significant factors that encourage a moviegoer to purchase a ticket. The following research, conducted pre-pandemic, uncovered different decision-making paths among frequent and occasional moviegoers.
- Customization Brings Millennials to The Cinema
- Discussing Cinemas Pricing Strategy at The Unic Cinema Days 2018
- The Current State of Pricing Grants Room For Improvement
- Most Exhibitors Consider Improving Pricing by Differentiation
- 3 Main Challenges Prevent Exhibitors from Improving Their Pricing
- Cinemas Need to Overcome The Challenges of A New Pricing Strategy
- About Smart Pricer
Many millennials consider going to the theater more often when premium features are offered. That way, they can enjoy the unique movie experience. This highlights the need for exhibitors to invest in theatrical experiences that include premium features like large, comfortable chairs, immersive sound, large-format screens, as well as reserved and pe...
The topic of best pricing strategies in cinemas was the focus at the workshop by Smart Pricer during the UNIC cinema days2018 in Brussels. The UNIC Cinema Days serve as a key platform for senior executives and key figures from across Europa. This event traditionally provides an opportunity to discuss the latest trends in the cinema business in an i...
The attendees faced questions about their current pricing strategy. It was revealed that the majority of exhibitors admit to use the prices of nearby cinemas to determining own movie ticket prices. Nevertheöess, almost all cinemas offer some kind of price differentiation for their customers. A survey on the most common price differentiations in the...
The attendees discussed the possibilities and opportunities of a current lack in price differentiation and agreed that certain pricing improvements would benefit cinemas and movie-goers alike. The following five Pricing improvements were seen as a good start: • Make pricing simpler and more transparent • Remove online booking fees • Offer discounts...
The results show that most exhibitors are open to a dynamic pricing model. However, the majority doesn’t know how to implement dynamic pricing effectively or have the data analysis tools at hand to start the process. Exhibit 3: The attendees answered the three questions about price optimization Source: Smart Pricer Attendees face three main categor...
The main challenges are the fear of the unknown and problems with IT implementation. Attendees understood that the solution has to base on data instead of gut feeling and assumptions. After all, the consumer behavior is shifting and cinemas have to adapt to stay in the game. Most exhibitors agree, that this is the way to go in the future and are lo...
Smart Pricer’s team of pricing experts provides cinemas, sports clubs, entertainment venues, and ski resorts around the globe with the necessary tools to increase ticketing revenues and attract more visitors. With over 10 years of airline pricing experience and millions of price optimizations, Smart Pricer is the go-to-partner for companies such as...
Apr 15, 2021 · However, there is a strong tendency that frequent moviegoers decide either when the pre-sale ticket is available online or at the theater, and occasional moviegoers make their decision one day or more than one day before seeing the movie.
Apr 18, 2023 · In terms of ticket value, 80% of those polled believe that seeing a movie in a theater is reasonably priced as a group activity for friends or family, and 85% are excited about their recent...
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Apr 20, 2023 · Price also matters to moviegoers. If presented with the option, 80% of those surveyed expressed interest in purchasing discounted tickets for less popular showtimes, and that interest increases to 85% among moviegoers ages 18-34. Moviegoers also expressed interest in discounted movie days, like the popular National Cinema Day last September ...
