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Oct 22, 2024 · Subscription fees for video streaming services have been on a steady incline. But despite subscribers paying more, surveys suggest they're becoming less satisfied with what's available to...
Apr 30, 2024 · Following another year of losses with subscription growth plummeting to 10.1% in 2023 vs. 21.6% in 2022, the industry faces the daunting task of identifying new ways to increase profitability...
- Gary Drenik
- Streaming and Cable Market Statistics
- Impact of Password Sharing on Streaming Profits
- Platforms Poised to Gain New Customers in 2023
- What Customers Want: Cost, Content, and Convenience
- Conclusion
- Our Data
Despite being the new kid on the block, streaming viewership has already eclipsed cable television and broadcast TV. After adding another 25 million viewers last year, on-demand video streaming has reached nearly the entire population. It’s official – we’re a cord-cutting nation. With 93 percent adoption, streaming platforms now have more than doub...
America’s cord-cutting craze spurred streaming wars between platforms spending lavishly on content to capture a share of curious new customers. However, that chaotic expansion may have come to an end. With the market now nearly saturated and the marketplace fractured, new subscribers – and profits – are scarce. One common practice that cuts into pr...
With streaming adoption nearly universal in the U.S., the industry's focus has switched from driving user acquisition to subscriber retention. Unlike the burdensome bundles of the old cable model, users can swap streaming subscriptions with a click. Viewers adjusting their budget or wrapping up binging may reshuffle their lineup monthly. Industry-w...
Only one in six Americans who don’t currently stream video expect to subscribe to a platform this year, a tepid expansion that would increase the 2024 audience to 94 percent of adults. On-demand video streaming services now strive for the dollars and loyalty of existing streaming customers. Asked what they prioritize when choosing television provid...
Once technology fulfilled the promise of streaming video platforms, the industry exploded as an alternative to traditional television. Hedge funds and media giants sunk billions of dollars into great quantities of quality content in fierce battles to secure subscribers. The era became known as Peak TV, and the only direction from a peak is down. St...
We conducted an internet-based poll of 1,001 adults living in the United States about their streaming habits and subscriptions. Participants represented the U.S. population based on their ages, genders, and races. For our broader analysis of how Americans stream, we used our data to extrapolate population data from the U.S. Census Bureau and intern...
Mar 18, 2024 · Deloitte found in 2022 that 88% of households have a paid video streaming service subscription, and that the average number of subscriptions per household is four.
Mar 14, 2022 · Overall, subscriptions to streaming services reached 1.3 billion worldwide. That’s up 14% from 2020, similar to the boost in the U.S. There was a big increase in theatrical production.
Dec 31, 2022 · Overall trends show that, even though most users are streaming more than pre-pandemic, subscription fatigue is starting to show. In fact, more than one-third of users are likely to cancel a subscription in the next year. Experts outline why streaming services need to rethink their monetization models.
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May 20, 2022 · Whether it’s buying fewer clothes or eating out less often, the savings add up. But one cost that could make a big impact is your streaming subscriptions.
