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Jun 1, 2023 · Here’s why. YouTube is where Canadians watch videos. Here’s why. YouTube creators are proven hitmakers. They are this generation’s directors, producers, writers and talent. And in Canada, local creators continue to punch above their weight, winning the hearts of Canadian and global audiences. According to new research from Oxford ...
- Tara Walpert Levy
- Most Popular Streaming Services in Canada. Streaming content can be divided into two categories: SVOD and AVOD. SVOD refers to subscription-based video on demand where consumers pay for the content.
- User Demographics. Streaming content has been increasing rapidly in Canada. In 2016, 54% of Canadians over 18 years of age used streaming services. By 2020, the proportion had reached 80%.
- 25-34-Year-Olds Are the Most Likely to Pay for Video Streaming Services. According to Statista, Canadians aged between 25 and 34 are the most likely to have a subscription to a video streaming service.
- Why Have Streaming Services Become So Popular? There are many reasons why streaming content has increased in popularity. One of the main reasons is the number of ads at 47%.
Mar 25, 2022 · YouTube says that over 90 per cent of watch time for content produced by Canadian YouTube channels came from outside the country in 2020. The number of Canadian creators making $100,000 on the ...
Mar 25, 2024 · Meanwhile, streamers’ Canadian subscription revenue rose 14 per cent in 2023 to $3.73 billion and is forecast to reach $4.25 billion this year. “It’s kind of a no-brainer that the ...
Jan 10, 2024 · YouTube was the most popular advertising-based platform in the country as of April 2023, followed by Canada’s networks Global News, CTV, and GEM – a ranking that highlights the increasing ...
Mar 22, 2024 · March 22, 2024. Canadians reviewing their monthly expenses may soon be surprised to see the costs of their streaming subscriptions rise again, but this time it will be because of government policy. The Parliament of Canada last spring passed the contentious Online Streaming Act that requires foreign streaming services like Netflix, YouTube, and ...
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Oct 6, 2021 · Update July 20, 2022: The latest 2021 economic impact report is now available. The below represents findings from our 2020 report. YouTube’s open platform was the birthplace of the creator economy. Back in 2007, when we created the YouTube Partner Program (YPP) and began sharing revenue directly with creators, an entire industry was born.
