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Jul 29, 2024 · Our annual State of Video Marketing survey with Wistia shows that video plays have increased for businesses of all sizes. Small- to medium-sized businesses increased plays by 13%, and large businesses increased plays by 5%. Here, I'll highlight seven research-backed ways video consumption habits are changing and how marketers can respond ...
- Pamela Bump
Sep 3, 2024 · Video Consumption. The amount of time people spend watching videos keeps going up beyond what Wistia’s seen in the last few years. In 2023, companies hosting their videos on Wistia saw video plays jump by 15% and total watch time soar by 44%.
Jun 25, 2024 · How effective are video marketing statistics? Video marketing statistics provide insights into consumer behavior, engagement trends, and ROI metrics. They help marketers understand audience preferences, optimize content strategies, and justify investment in video campaigns based on video performance data. How effective is online video marketing?
Sep 1, 2024 · 92% agree video content positively impacts website traffic and 59% have quantified lifts over 100%. 49% state video initiatives directly contributed over 30% in added revenue last year. 81% find video outperforms static images for conversion rates while 74% say the same for lead generation.
Apr 6, 2022 · In February of this year, content from streaming platforms accounted for just under 29% of consumers’ total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month, according to Nielsen’s The Gauge, its monthly total TV and streaming snapshot.
- William Quinn
Feb 24, 2024 · 70% of businesses say that videos boost brand awareness. (Renderforest survey) 78% of businesses agree that videos increase traffic. 83% of video marketers said that videos help to generate leads. (HubSpot) 44% of people are more likely to buy a product after watching a video about it.
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Are video consumption trends affecting your business?
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What are video marketing statistics?
How important are Video Marketing Statistics in 2024?
Do consumers want more video content this year?
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In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
