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Jul 29, 2024 · Small- to medium-sized businesses increased plays by 13%, and large businesses increased plays by 5%. Here, I'll highlight seven research-backed ways video consumption habits are changing and how marketers can respond strategically. In this article:
- Pamela Bump
Sep 3, 2024 · Factors driving the types of videos created in 2023 included product or service launches for 49% of respondents, internal requests for 47%, previous video performance for 31%, customer feedback for 28%, and competitor activity or SEO research for 14%.
Jun 25, 2024 · How effective are video marketing statistics? Video marketing statistics provide insights into consumer behavior, engagement trends, and ROI metrics. They help marketers understand audience preferences, optimize content strategies, and justify investment in video campaigns based on video performance data. How effective is online video marketing?
Apr 6, 2022 · The report highlights the increasing boom of video content in both linear and streaming in recent years, noting that Americans increased their average weekly time streaming video by 18% between February 2021 and February 2022.
- William Quinn
This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but from how these media and technologies combine. Media and entertainment companies should be thinking more about the world ahead than the one they’re being forced to leave behind.
Nov 26, 2023 · At A Glance: Key Online Video Consumption Statistics. 82% of internet users watch video weekly (DataReportal) Average weekly viewing reaches 21 hours (Nielsen) 95% of views occur on mobile devices (Blockchain.com) 61% prefer long-form video over two minutes (Wyzowl) 100 minutes spent daily watching digital video by 18-34 year olds (Comscore)
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Are video consumption trends affecting your business?
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How important are Video Marketing Statistics in 2024?
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What is changing for video consumption in 2024?
In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
