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Jul 29, 2024 · In 2024, 89% of consumers confirm they want to see more videos from brands. People are 52% more likely to share video content than any other type of content. 75% of viewers watch short-form video content on their mobile devices. 83% of marketers suggest videos should be under 60 seconds.
- Pamela Bump
Apr 6, 2022 · The report highlights the increasing boom of video content in both linear and streaming in recent years, noting that Americans increased their average weekly time streaming video by 18% between February 2021 and February 2022.
- William Quinn
Sep 3, 2024 · Factors driving the types of videos created in 2023 included product or service launches for 49% of respondents, internal requests for 47%, previous video performance for 31%, customer feedback for 28%, and competitor activity or SEO research for 14%.
Jun 25, 2024 · How effective are video marketing statistics? Video marketing statistics provide insights into consumer behavior, engagement trends, and ROI metrics. They help marketers understand audience preferences, optimize content strategies, and justify investment in video campaigns based on video performance data. How effective is online video marketing?
Nov 26, 2023 · At A Glance: Key Online Video Consumption Statistics. 82% of internet users watch video weekly (DataReportal) Average weekly viewing reaches 21 hours (Nielsen) 95% of views occur on mobile devices (Blockchain.com) 61% prefer long-form video over two minutes (Wyzowl) 100 minutes spent daily watching digital video by 18-34 year olds (Comscore)
Rising entertainment costs are often a concern for consumers, but hybrid experiences, and fandoms, may present a path to growing monetization. Gen Zs and millennials rely on social media and UGC videos to find new music—and they’re willing to put their money where their ears are.
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Feb 24, 2024 · 70% of businesses say that videos boost brand awareness. (Renderforest survey) 78% of businesses agree that videos increase traffic. 83% of video marketers said that videos help to generate leads. (HubSpot) 44% of people are more likely to buy a product after watching a video about it.
