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According to research done by David Gaughran, in 2011, Author Solutions successfully captured the phone numbers and email addresses of 475,000 writers. They set up to capture leads, and follow up aggressively with email and phone calls. The company has spent millions of dollars on customer acquisition for these ads.
- How Author Solutions Gets Customers
- Blaming The Vanity Victims
- The Numbers Game
- Upselling Overprice Junk to Newbie Authors
- Book Fair Scams
- Pushing Emotional Buttons
- Meet The New Boss: Penguin
- Author Solutions & Friends: The Lucrative Partnerships
- Author Solutions Partner Imprints
- How Publishing Partnerships Work
According to figures released by Author Solutions itself when it was looking for a buyer in 2012, it spent a whopping $11.9m on customer acquisition in 2011 alone. This money is spent on: 1. Paying a bountybloggers, websites, and companies based on how many writers they can deliver to Author Solutions. 2. Buying a presence at writers’ events such a...
Some complain that prospective customers of Author Solutions should do more research – caveat emptorand all that. This is a little unfair for three reasons. 1. The deceptive practices outlined above which are embedded in the corporate DNA of Author Solutions and its subsidiaries. 2. Author Solutions keeps launching new brands (20 at last count) wit...
Author Solutions also needs to aggressively pursue new business because its existing customers don’t come back for more. According to figures released by CEO Andrew Phillips, Author Solutions and its subsidiaries have published 225,000 titles by 180,000 authors – an average of 1.25 titles per author. The lack of repeat business is in stark contrast...
When customers come nearer to publication, sales consultants pivot to pushing various marketing packages. This is a small, but representative, sample: 1. A “web optimised” press release for $1,299. 2. Podcast interviews for $10,669. 3. Ads in Readers’ Digest for $143,990 (that’s not a typo). 4. A book signing appearance for $3,999. 5. YouTube ads f...
I previously reported that Author Solutions made around $300,000 from selling book signing packages for the Toronto Word On The Street Festival in 2012, made over $500,000 from selling similar packages for the 2012 Miami Book Fair, and made an estimated $900,000 from selling packages to sign copies at the 2012 LA Times Festival of Books. I should n...
The way it works is this. Just before Author Solutions publishes a customer’s book, it contacts them to tell them that they have been awarded a special designation by their editors, such as a “Rising Star” Award or “Editor’s Choice” Award. As Author Solutions customers are generally inexperienced (it explicitly targets new writers), they don’t unde...
And this was the information that must have convinced Penguin to purchase the company for $116m in July 2012. At the time, the writing community expressed shock at that move, given Author Solutions’ well-known history, and the long-standing warnings from watchdog bodies like Writer Beware. Some expressed hope that Penguin would clean house, but all...
Author Solutions has forged partnerships with a long list of famous names in publishing – from Simon & Schuster and Hay House to Barnes & Noble and Reader’s Digest. Recent disclosures in various lawsuits, along with information sent to me by a Penguin Random House source, detail for the very first time exactly how these partnerships work and the da...
If you haven’t encountered it before, the list of companies which Author Solutions has partnered with is pretty shocking. Some of these relationships are listed on the Author Solutions website, but others are hidden – even from customers using those services. Below is a partial list of the publishing companies which have partnered with Author Solut...
Author Solutions pitches its services to publishers as a way of monetizing the slush pile, offering what it calls “white-label services” to these organizations – which essentially means that Author Solutions will provide the entire infrastructure for their “self-publishing service” and operate it on their behalf too. These relationships are crucial...
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Aug 27, 2018 · Self-publishing is a free service available to all new authors. You can use Amazon KDP, Apple, Nook, Smashwords, and Draft2Digital, to name a few of the many reputable self-publishing services. With these companies, you can publish a book with only a minimal investment in preparing your book.
Aug 13, 2020 · Scammers–the same Philippines-based Author Solutions copycats that I’ve featured numerous times in this blog (also see the long, long list in the sidebar)–are impersonating reputable literary agents and agencies in order to bamboozle writers into buying worthless “services.”. Here are the misused names I’ve documented so far; the ...
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Aug 21, 2019 · 2. 'Literary agents' promising book deals. Another kind of scam you might be dealing with is an agent scam. If a literary agent unsolicitedly contacts you to offer you a book deal with a publisher or asks you to pay a reading fee, your spidey sense should be tingling pretty hard.
