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Identification. There are three main requirements for sending a commercial electronic message (CEM) to an electronic address. You need 1) consent, (2) identification information, and (3) an unsubscribe mechanism. The questions under this heading relate to the second requirement – identification information.
- What is CASL? CASL is a new anti-spam law that will apply to all electronic messages (i.e. email, texts) organizations send in connection with a “commercial activity.”
- What’s the definition of a “commercial electronic message” (CEM)? A CEM is any electronic message that encourages participation in a commercial activity, such as an email that contains a coupon or tells customers about a promotion or sale.
- What constitutes consent? To send a CEM, organizations need express consent from recipients—either orally or in writing. Written consent can be electronic.
- How can we get consent from our recipients? When requesting consent, you must provide recipients with: The name of the person or organization seeking consent.
If your business or organization sends commercial electronic messages (CEMs), such as emails promoting a product or service, you must comply with CASL's Footnote 1 requirements to: obtain consent, provide identification information, and include an unsubscribe mechanism in each message. There are two forms of consent you can rely on to send CEMs: express or implied consent.
What are the exemptions to CASL? A9. Certain messages may be exempted from CASL. The following messages provide a full exemption, in that they do not require consent or the content requirements or the unsubscribe mechanism: • Messages sent by or on behalf of an individual to another individual with whom they have
Sep 21, 2023 · Under Canada’s anti-spam legislation, individuals and business cannot: Send commercial electronic messages without the receiver’s consent. Alter transmission data of an electronic message, which sends the message to a different destination without the receiver’s express consent. Install software on another person’s computer system ...
In general, CASL prohibits companies from: sending you commercial electronic messages without your consent, including email, social media and text messages. altering the transmission data in an electronic message so the message is sent to a different destination without your express consent. installing software on your electronic devices ...
People also ask
Can a message be sent without consent under CASL?
Does CASL apply if a message is sent to an electronic address?
Do Canadian e-mail messages have to comply with CASL?
Will a previously obtained express consent be valid under CASL?
What if CASL does not apply to a message?
Does consent need to be for CASL?
Yes. While certain provisions apply only to electronic messages, Canada's anti-spam law takes a technology-neutral approach, so that all means of telecommunications are captured under the new law, including emails, text messages, instant messages, posts on social media, etc. It should be noted that all methods of making representations ...
